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Educational Sessions 

DISCOVER TRUE TALENT MANAGEMENT

Join us at SHRM’s Staffing Management Conference & Exposition—the only SHRM conference dedicated to helping HR professionals who specialize in talent management stay up to date with the latest trends and techniques in their field.

Mobile Media: The Next Generation of Recruiting
Workplace Application: Join us, as we explore the world of mobile media and its impact on the future of recruiting topnotch talent in virtually any industry.
Mobile media and technology forces us to rethink how we communicate. Next to our keys, and money, we never leave home without our mobile device. With mobile text-messaging, relevant content gets to candidates faster than ever. As companies invest in mobile for consumer marketing and tout sales increases of over 30 percent during targeted campaigns, marketing for employment isn’t far behind—and smart employers are measuring its impact in the applications, hires and response times. It's not just speed alone—SMS/text-messaging is growing because:

  • It’s intimate and requires “opt-in” participation. Nothing
    comes unsolicited.
  • It’s timely and convenient. There’s no need to be near a
    desktop in order to receive the content that is important
  • It’s measurable and offers immediate ROI.

Presenters: Chris Hoyt, associate director of Talent Attraction, Interactive Strategies & Metrics, AT&T Dallas,
Texas; and Michael Marlatt, senior sourcing consultant, CloudRecruiting.net, Atlanta, Ga.

20 Ways to Cut 90-Day Turnover
Workplace Application: You will leave this session with retention tactics that will reduce openings, keep workers longer, and help them become heroes in their organizations.
Even in a down economy, many organizations still lose 50 percent to 100 percent of their workers each year. Most of the reasons can be traced to the processes they use to hire, onboard, and train. Join Richard Finnegan to learn about inventive ideas and case studies for solving early turnover and keeping all good workers longer as a result.
Presenter: Richard P. Finnegan, president, Finnegan Mackenzie, The Retention Firm, Longwood, Fla.

The HR Pro’s Guide to Navigating Change and Corporate Politics
Workplace Application: This session will enhance your change management skills as well as your ability to operate in politically-charged environments.
Dealing with organizational change and corporate politics are some of the biggest issues we face in human resources and staffing. In this fun and interactive session, you’ll learn how to effectively manage through change and leverage corporate politics. We’ll discuss organizational issues such as effectively partnering with other HR teams; managing relationships with organizational teams such as legal and purchasing; and working with our business leaders. We’ll learn some of the key levers to change perceptions, enhance credibility, and gain control in the change and political environment of your organization.
Presenter: Jeremy M. Eskenazi, managing principal, Riviera Advisors, Inc., Long Beach, Calif.

Hiring Persons with Disabilities or Special Needs—A Personal Account
Workplace Application: You will be able to capture workable ideas and create an individual action plan that will help you attract, recruit and retain more persons with disabilities.
According to a U.N. report, approximately 65 percent of persons with disabilities (PwD) in the U.S. are unemployed mainly because myths still exist surrounding the employment of PwD. John C. Dorland will debunk
the myths around the hiring of PwD. Through his ownexperiences Dorland has been blind for 18 years), he will review the nature of systemic bias in the selection criteria and processes of hiring and introduce more inclusive alternatives.
Presenter: John C. Dorland, senior associate, Graybridge Malkam, Ottawa, Ontario, Canada

Whoops! Avoiding Legal Liability in Your Staffing Processes
Workplace Application: This session will help you consider your own policies and practices as they relate to recruitment, selection and hiring in light of the latest trends, legal and regulatory requirements and developments.
From recruitment to selection to hiring there are a number of legal requirements and pitfalls to avoid in your staffing processes. What’s covered under the FCRA? What records must you maintain and monitor with regard to your employment testing and selection procedures? When can you withdraw an offer of employment? How do you avoid creating an implied contract of employment? Join this interactive session and review recent case law, legal and regulatory requirements and more.
Presenter: Christine V. Walters, MAS, J.D., SPHR, independent consultant, FiveL Company, Westminster, Md.

Connecting with Gen Y New Hires: Enhancing Your Recruitment and Orientation Processes to Increase Engagement
Workplace Application: Learn what to do, ask, and say during the recruitment and onboarding process to engage new Gen Y hires.
To effectively attract Gen Ys you need to understand what motivates and engages this cohort and how they want to interact with you during the interview process and orientation period. This session will explore how to demonstrate greater engagement in your recruitment and orientation processes by applying a model of transparency, responsiveness and partnering. We will explore specifically what you need to do, ask and say to get, keep and engage Gen Ys.
Presenter: Giselle Kovary, M.A., managing partner, n-gen People Performance Inc., Toronto, Ontario, Canada

Interviewing Engineers Isn’t Rocket Science
Workplace Application: This session will help you turn your most difficult interviewers into capable recruiters.
When recruiting for technical positions, you have a twofold challenge: How does a company create an effective interviewing process that evaluates both technical expertise and competencies (aka soft skills), and how can it train and coach managers and engineers whose strengths typically do not include rapport building and small talk? Executive coach and behavioral interviewing expert Leila Bulling Towne will share best practices and strategies for getting engineers to participate fully in hiring decisions.
Presenter: Leila Bulling Towne, founder & CEO, The Bulling Towne Group, LLC, San Leandro, Calif.

Integrated Talent Management—Translating Talent Strategy into Business Value
Workplace Application: This presentation provides great background for anyone involved in developing a comprehensive talent strategy and building the business case for internal support.
Talent strategy expert and industry guru Ed Newman will dissect the mechanics of talent operations, from workforce planning to talent acquisition and performance management. He will explore the role of each in providing value to the business, and, most importantly, how they work together as part of a profitable, holistic talent strategy. We’ll cover the ingredients to an integrated strategy, applying the  components to drive business impact, and keys to implementing the strategy.
Presenter: Ed Newman, president, The Newman Group, A Futurestep Company, Phoenixville, Pa.

Talking About the Generations
Workplace Application: This session will explore how businesses can identify and leverage the strengths of each generation and what businesses can do now to prepare for the demographic shifts in the labor force.
The topic of generations in the workplace has been discussed for several years now but the emphasis has been on the differences between the generations. The fact is that while there are differences, there are also many things that the generations share in common in relation to work. Rather than focusing on differences, we need to start focusing on the strengths of each generation and how to leverage them.
Presenter: Kim A. Huggins, president, KHRSolutions, LLC, Harleysville, Pa.

Video & the Social Web: A Powerful, Eco-Friendly and Cost-Effective Duo for Recruitment Communications & Employer Branding
Workplace Application: This session will examine how to cost-effectively utilize video and social media for recruitment advertising, employee communications and employer branding.
People today expect easy, quick, on-demand communications that inform, entertain and personally/emotionally connect. Explore the “new killer app” in employee communications, recruitment advertising and employer branding: online video for the social web. Experience a variety of traditional and cutting-edge video formats and distribution channels, including Facebook and YouTube. Discover best practices for affordability, flexibility and effectiveness and come away with tips and tactics to put the power of video to work within your organization.
Presenter: Kasey Sixt, creative director, reelPOWERED Productions, a division of J. Morrison Group, Fullerton, Calif.

Conference Room or Cubicle—What Type of Recruiter Do You Want to Be?
Workplace Application: This session will compare and contrast employment strategies vs. business strategies and provide guidance, tactics and appropriate metrics to accomplish credibility.
We typically refer to ourselves as “recruiters,” not as “business professionals.” It is for that reason that we are pigeon-holed as such and not always respected for the professionals that we are. We believe we are valid contributors to the business, yet we don’t have a “seat at the table.” The truth is that if we have to ask for it, we don’t deserve it ... and we have to earn it to deserve it. To be truly valued as a recruiting leader, we need to not only understand the business, its goals and objectives, but we need to create employment strategies that directly affect the success of the company. We need to ensure that our employment strategies align with the business strategies of the company.
Presenter: Stephen A. Lowisz, president & CEO, Qualigence, Livonia, Mich.

Response or Resistance: College Graduate Approaches to a Recessionary Job Market
Workplace Application: The presentation provides insight into dealing with the expectations of new professionals entering the workplace.
The 2009 NACE Student Survey found graduates from the class of 2009 maintaining many of the same attitudes and expectations toward the job market as their predecessors. These attitudes were stable even in the face of a depressed job market for college graduates. Will those attitudes and expectations be maintained by the class of 2010? Will attitudes and approaches adapt as the depth of the recession sinks in, or is this a generation that will demand that its expectations be met—regardless of the realities?
Presenter: Edwin W. Koc, director, Strategic and Foundation Research, National Association of Colleges and Employers, Bethlehem, Pa.

Six Strategies for Engaging Executives
Workplace Application: This session will provide a concrete guide for you to establish strategic relationships with leaders within your organization and develop and nurture key relationships with internal stakeholders.
Successful HR professionals establish strategic relationships with key individuals in the organization to influence organizational decision-making around staffing. Would you like to work more closely with your organization’s leadership to affect measurable changes to the overall culture? Using an external consulting model, Vicki Hess shares six key strategies for getting a seat at the executive table, including strategic networking; needs assessment; effective execution; fastidious follow-up; sensational service recovery; and reliable re-engagement.
Presenter: Vicki Hess, RN, MS, CSP, principal, Catalyst Consulting, LLC, Owings Mills, Md.

Should I Stay or Should I Go? Deciding Between Maintaining a Talent Acquisition Team or Outsourcing
Workplace Application: Attend this session and learn how you can determine whether outsourcing your talent acquisition function is right for your organization.
Faced with the challenges of unclear hiring demands, skills gaps within recruiting teams and pressures on decreasing headcount and costs, many organizations are exploring if outsourcing is the answer for their talent acquisition function. The challenge is that the answer isn’t the same for everyone. Join us as we walk through an evaluation methodology to learn how to determine how much of the talent acquisition function you should do yourself and how much you should shift to external service providers. You will be exposed to a simple model that will help you determine your demand vs. capacity, learn about potential structures and hear some lessons learned from someone who has been through this before.
Presenter: Aziz Chowdhury, director, Global Talent Acquisition, Baker Hughes, Houston, Texas

Reference Checking in the 21st Century: New Age Performance Predicting Processes
Workplace Application: Learn how to improve response rates, reduce time-to-hire and improve quality-of-hire ratios with new processes that predict job performance based on matching candidates’ core competencies.
A new day is dawning in reference checking with the availability of new processes that garner 80 percent response rates within two days, predict job performance and provide feedback on applicants matched to the core competencies of the open position. Come learn how you
can get much clearer and more in-depth information on candidates from the most reliable source of information—past performance—from past supervisors, peers and direct reports.
Presenter: W. Barry Nixon, SPHR, president, PreemploymentDirectory.com, Lake Forest, Calif.

It’s 2010: Do You Really Know Where Your Best Hires Come From? 10 Ways to Improve How You Measure Source of Hire (And Build Credibility with Your Internal Partners)
Workplace Application: You will be able to critically examine your company’s candidate-supply-chain methodology and consider new ideas to improve your investment in sourcing/advertising capabilities and resources.
Your hiring managers want some more of those top candidates … just like the ones you found and hired last year. Are there more where the last crop came from? Is there really a difference in “quality” of your candidate by where you sourced them? This session examines the best
practices in collecting and analyzing sources of hire and why it makes a difference in developing and implementing your recruiting strategy. Several studies including the presenter’s annual report are contrasted.
Presenter: Gerry Crispin, SPHR, principal, CareerXroads, East Brunswick, N.J.

Making Metrics Matter: Tips on Creating Relevant Talent Measurements
Workplace Application: This session will help you use the data you already have to create meaningful, actionable metrics to support talent management at all levels. Many HR organizations have been challenged to create relevant HR metrics to empower executives and managers
to make better decisions. Creating those metrics isn’t easy, but is practical if you can avoid common pitfalls. HR Metrics author Jeremy Shapiro will provide practical tips to design and deliver actionable metrics that expose hidden workforce trends, suggest new actions based on data, and ultimately link HR metrics to strategic business objectives.
Presenter: Jeremy Shapiro, senior vice president, Hodes iQ, Bernard Hodes Group, Inc., Hillsdale, N.J.

Convert Your Corporate Recruiting Department into Darwinian Headhunters
Workplace Application: This session will provide specific ideas on how corporate recruiting departments can improve their performance by adopting external search tactics to find and recruit top people.
The world of corporate recruiting has changed profoundly. Recruiting Darwinism is now the order of the day. To be effective in a “survival of the fittest” world, the corporate recruiting department must quickly shift from the transactional “find candidates to fill open jobs” model of the past, to one based on finding the best talent available to fill critical current and future hiring needs. This requires new tools, technologies and techniques, plus strong recruiters who can compete head-to-head with every external search firm on the planet.
Presenter: Lou Adler, president, The Adler Group, Irvine, Calif.

Caution! Using Social Networking Sites and Search Engines to Screen Applicants
Workplace Application: Learn how to navigate through legal and practical pitfalls and roadblocks when using search engines or social networking sites such as MySpace or Facebook to screen applicants.
Employers and recruiters have discovered a treasure trove of information on potential job applicants by using social networking sites, such as MySpace or Facebook, and search engines. This session will examine the pros and cons of employers utilizing such tools, including privacy and discrimination issues. Through case studies and reviewing web sites, HR professionals will see visually how these sites work, what you may find and the potential legal landmines and practical risks involved.
Presenter: Lester S. Rosen, attorney at law, Employment Screening Resources, Novato, Calif.

Global Staffing Trends - Finding, Hiring, Engaging and Firing Talent Around the World
Workplace Application: Understand the complexities of global staffing and learn strategies and tactics to manage it.
Globalization has opened the floodgates of cross-border labor mobility. Nonetheless, recruiting, hiring, engaging and letting employees go differs from place to place, based on culture, legal requirements, sector and industry. Learn about the current trends and challenges in global staffing and how global HR professionals manage it.
Presenter: Howard A. Wallack, MA, MSc, GPHR, director, International Programs, SHRM, Alexandria, Va.

Sun Tzu and the Art of the War for Talent
Workplace Application: Attend this session and learn how you can keep your talent from leaving your organization.
Over 2,600 years ago Sun Tzu wrote his famous The Art of War treatise outlining how to win a war under any circumstances. In this entertaining session we will focus on Sun Tzu’s 13 key philosophies (laying plans, waging war, plan of attack, positioning, directing, illusion and reality, maneuvering, variation of tactics, army on the march, terrain, nine situations, attack by fire, use of spies) and how they align with today’s “war for talent.” Can your organization afford to fight blindly?
Presenter: Jason Leonard, director of Field and College Recruiting, JCPenny, Plano, Texas

Creating a Captivating Candidate Experience
Workplace Application: Improve your recruitment function and brand identity to attract, engage and retain the right talent.
How does your organization look through the eyes of a candidate? The candidate experience you offer has a direct impact on the success of your recruiting efforts.
This engaging, interactive program will evaluate your organization from the candidate’s perspective. You’ll learn what factors can influence a candidate’s decision to choose your company over a competitor and discover the tools and techniques to create a unique and memorable experience that engages and captures the best talent.
Presenter: Matt Kaiser, vice president, NAS Recruitment Communications, San Diego, Calif.

Have You Reached a Performance Plateau? How World Class Companies Are Sustaining Operational Excellence
Workplace Application: This session will prepare leaders to recognize the indicators of performance plateaus and equip you with the systems and processes to sustain operational excellence.
Reaching a performance plateau will happen in most organizations at some point. With its potential serious implications for an organization’s bottom line, this problem represents a significant challenge to leaders. This presentation will assist leaders in developing workforce productivity systems which will create and maintain performance plans, facilitate continual process audits and link performance to developmental and tracking improvements. Additionally, this seminar’s case studies directly connect participants to the attainment of operational excellence.
Presenter: Shane Yount, senior partner and author, Competitive Solutions, Inc., Alpharetta, Ga.

The Art and Science of Candidate Care
Workplace Application: This session will provide you with an approach and tools that will positively impact your staffing process and leave your candidates feeling favorably about their recruitment experience—even if they don’t get the job!
One of the primary reasons a candidate declines an offer is their perception of how the recruitment process was managed. A declined offer is not only depressing, but it impacts cost-per-hire, long-lasting branding perceptions, the candidate pipeline, and time-to-fill. In this session, we’ll take a look at a couple of practical approaches you can use to evaluate and improve your process and place your candidate in the “special guest” spotlight. Regardless of the size of your team or company, you will be able to take this information and start using it right away resulting in measurable improvements. It’s the science that will get your process done efficiently; it’s the art that will get your candidates.
Presenter: Jennifer Hughes, senior director, Global Talent Acquisition, Edwards Lifesciences, Irvine, Calif.

Tools, Tips and Techniques for Hiring Top Front-Line Talent
Workplace Application: You may have all of the right employees on the bus and you may have them in the right seats but without a driver they are not going anywhere.
How do you make sure you have great bus drivers? When it comes to hiring front-line hourly workers most companies and managers don’t do a great job. Learn what world-class organizations have done to change the mode. In this fast paced session learn 25-plus tools, tips and techniques to attract, select and retain great front-line workers.
Presenter: Mel Kleiman, president, Humetrics, Sugar Land, Texas 

Talent Strategies That Make a Difference
Workplace Application: Attend this session and learn about a model that will help you and your organization get the most out of your talent management strategies.
The emerging 21st century corporate agenda is focusing on transforming organization and industry to serve the greater good of the community. Pacific Brands, a 9000+ employee Australasian company applied a model developed to measure talent management strategies with astounding results. The model takes into account internal factors such as organizational effectiveness, employee fulfillment, customer
satisfaction and external factors such as strategic partnerships and social responsibility. In this session you will be provided with examples of the real-world application of this model, and how to use it and feel energized about the difference you can make to your talent  management strategies.
Presenter: Russell Kronenburg, general manager of talent & organizational capability, Pacific Brands, Hawthorn, Victoria, Australia

Jaws Survival Strategies: Shark-Proof Protection for an OFCCP Applicant Audit
Workplace Application: At the end of this session, you will be up-to-date with the latest on affirmative action applicant compliance, and know what to do during an audit by the OFCCP of your applicant/hiring process.
Just when you thought it was safe to go back into the water, the OFCP continues to circle and attack the applicant and hiring process of affirmative action plans. Three years after the OFCP defined an Internet applicant, employers have paid over $200 million in the recovery of damages, 90 percent due to misclassified applicants, inconsistent hiring processes and incomplete records leading to adverse impact and systematic discrimination claims. How would your company survive an OFCP audit? Learn tips and strategies for handling investigations and interviews; and be affirmative action compliant when swimming with the sharks.
Presenter: Tim Orellano, president, The Human Resource Team, Little Rock, Ark.

Why Culture Matters: Finding the Best Fit for Your Empty Seats by Building Culture Fit into the Selection Process
Workplace Application: You will be able to integrate cultural interview questions and screening tools into your hiring process and train individuals in your organization on hiring for culture.
With few jobs to fill, companies need to find the best people and those who will stick around long past an economic turnaround. Scott Erker will arm you with information on how to determine if your organization’s
culture is “current or desired” and create a hiring profile that fits it. He’ll also discuss how to integrate culture fit into interviews and other staffing tools and to prepare others to use culture in their new-hire assessment.
Presenter: Scott Erker, Ph.D., senior vice president, Selection Solutions, Development Dimensions International (DDI), Bridgeville, Pa.

Using Assessments to Identify, Hire and Develop Top Talent
Workplace Application: Learn how to use reliable and valid assessments and behavioral reports to hire the right person, reduce conflict, and develop people in a revolutionary new way.
Each person brings their own unique skills, talents, beliefs and personality to the job. These differences affect how we behave with each other, communicate and perform. The trouble is, most  organizations fall short in matching the job with the individual which results in poor job performance, higher turnover and lower employee
engagement. Resumes and job interviews have become less reliable and many HR professionals are taking the next step by using valid online assessment tools to determine a sure match between the individual and the job.
Presenter: Gregory P. Smith, president, Chart Your Course International, Conyers, Ga.

Becoming the Employer of Choice in the Post-Recession Economy: 10 Strategies for Recruiting
and Retaining the Best Talent
Workplace Application: This interactive session will uncover what employers of choice do well so that you can leverage best practices to recruit and retain the top talent in today’s post recession economy.
Recruiting and retaining the best talent are among the top concerns for CEOs, CFOs, HR executives and other
company stakeholders. What are the best practices for recruiting and retaining top talent? In what direction
is staffing management heading, and what challengesand opportunities exist? What are the success factors of
employers-of-choice that make them competitive? Find out the facts from SHRM research that reveal what companies are doing and plan to do, and learn approaches to develop a successful talent management strategy.
Presenter: Steve Williams, Ph.D., SPHR, director of research, SHRM, Alexandria, Va.

Be a Hero!—Implement a Paperless Performance Review System
Workplace Application: Attend this session to learn how to improve performance and consistency at the organizational level, while providing time and cost savings to your company.
Drive performance and don’t stress at review time. You can save paper, time and resources by implementing an online paperless review system. You will elevate your role within your organization while getting leaders in your company on the same page with regard to key performance factors, department-specific performance factors, goals and documentation. This session will include discussion on how to effectively set organizational goals, train end users, costs, problems, landmines and timelines.
Presenter: Derek J. Dozer, human resources manager, Clow Water Systems Company, Coshocton, Ohio

Emotional Intelligence and Staffing Management Applications
Workplace Application: This session will assist you in providing a framework for understanding emotional intelligence skills that have direct applications in the acquisition and retention of staff in your organization.
What is emotional intelligence (EI) and how does it play a role in staff development and organizational change? By understanding and discovering the underlying concepts of emotional intelligence and what actionable strategies can be used to improve everyday work performance, you and your associates are better prepared to motivate staff and transform your working environment. In using EI skills, staff are better able to confidentially deal with work challenges and make  he necessary changes toward greater job satisfaction and enrichment in their worklife. Knowing how EI can energize and drive work performance, enhance decision-making, and lend itself toward lasting change in building a superior organizational culture makes this area an essential element in today’s socioeconomic climate.
Presenter: Dana A. Clark, Ph.D., president, Organizational Talent Solutions, LLC, Edgewater, Md.

All Aboard: New Recruiting Tools and Technologies
Workplace Application: Learn about the options available for streamlining recruiting processes using the new crop of innovative talent acquisition solutions and how the traditional providers are stepping up their offerings to meet demand for innovation.
In this difficult economy, many organizations are reexamining the value of their existing recruiting strategies and technologies. Bersin & Associates research shows the talent acquisition systems market has changed dramatically, as organizations demand greater innovation, global outreach and integration with social media. This session will present key research findings about new tools aimed at replacing the resume, free products and services available for talent acquisition, and integrating social networking sites with talent acquisition systems.
Presenter: Madeline Laurano, principal analyst, Bersin & Associates, Boston, Mass.

Bracing for the Boomer Bailout with Succession Planning and Knowledge Transfer
Workplace Application: To communicate the importance of succession planning and begin the knowledge-transfer process.
As millions of Baby Boomers head into retirement and entrepreneurism rises, many organizations are left with a big leadership gap. In this engaging presentation, John Ely will help organizations understand the importance of succession planning and how to start tackling the knowledge-transfer process. Attendees will learn specific steps for assessing the job duties and requirements for soon to-be-vacant roles; how to define the ideal requirements; and how to align new roles with the organization’s needs.
Presenter: John Ely, senior vice president, Marketing, Signature Worldwide, Dublin, Ohio

Pre-employment Testing in the Experience Economy
Workplace Application: This session will examine how a “flagship” candidate experience can create viral attraction, deliver a powerful employment brand message and predict on-the-job performance.
Candidates expect the web to deliver robust, multimedia experiences. Your employment application process should deliver a compelling experience too. Learn how to leverage the power of Web 2.0 design to deliver preemployment testing that will engage, educate and evaluate candidates. Explore the recruiting power achieved by combining realistic job previews and simulated work-sample assessments. Discuss the viral attraction of a “flagship” candidate experience. Evaluate which of your jobs should be targeted for an experience upgrade.
Presenter: Joseph Murphy, vice president, Shaker Consulting Group, Cleveland, Ohio

 

 

 

 

 

 

 

 



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