Start your learning experience by attending a special preconference session with SHRM and World Class Benchmarking. This session is available to conference attendees as a preconference add-on.
Lead with Your Customer: Transform Brand & Culture into World-Class Excellence
Presented in partnership with

This hands-on program demonstrates how you can be a true partner in developing and executing organizational strategy. Learn best practices, visit local companies to see their operations in action, hear from organizational leaders and explore back-of-the-house operations.
TUESDAY, 10.2
Day 1 Agenda: Noon–6:00 p.m.
Kick off the first day with a buffet lunch, meet other attendees, and learn more about the program and the world class excellence model. After lunch, you will visit organizations whose success allows you to measure your own strategies and challenges.
WEDNESDAY, 10.3
Day 2 Agenda: 8:00 a.m.–Noon
On the second day, hear from world-renowned experts, get more first-hand knowledge of a world-class organization’s success, and participate in classroom activities led by expert facilitators. Map out your next steps in building brand confidence and improving employee engagement in your organization.
Presenters: J. Jeff Kober and Mark David Jones, World Class Benchmarking, Orlando, Fla.
* Advanced registration and additional fees are required.

Note: Last year's program SOLD OUT well before the conference.