By John W. Boudreau, Ph.D.
In early 2003, Randy MacDonald, the senior vice president of human resources for IBM Corporation, was reviewing his recent meeting with Sam Palmisano, the CEO of IBM. Randy had been the chief HR executive at IBM since 2000, joining when Lou Gerstner was in the middle of his tenure as IBM’s CEO. Sam and Randy discussed IBM’s strategic view of the evolution of global markets, IBM’s strategic position as a leader in global transformation and the evolving needs of IBM’s clients. Sam coined the phrase “Globally Integrated Enterprise” (GIE) to describe what he had in mind. He foresaw that IBM’s clients would increasingly be moving toward a GIE and that IBM needed to get ahead of that trend. This had implications for every aspect of IBM, including significant implications for IBM’s supply chain, IT systems, strategy, marketing and services development and deployment. Underlying all of these implications were significant challenges for IBM’s human capital and its approach to human resource management. This three-part case examines the strategic issues and the solutions IBM examined and implemented to meet the changing nature of their business and client needs. To download this case, click on Part A, Part B, Part C and the teaching notes.
Click here for a biography about the author of this case, John W. Boudreau, Ph.D.
This item may be reproduced free of charge for use in HR classrooms in colleges and universities, in training classrooms in the workplace or in any other learning environment where HR knowledge is taught. For all other uses, requesters are directed to the “Obtain reuse/copying permission” button that appears in the Tools box on this item.