Cathy D. Fyock, CSP, SPHR, is a noted consultant, writer, lecturer, seminar leader, and employment strategist on recruiting and retaining a changing work force. One of SHRM's most popular speakers and educators, she has led over 200 national SHRM seminars. As field director of human resources for Kentucky Fried Chicken Corporation, she was instrumental in developing key recruitment programs, including a national initiative for recruiting and retaining older employees.