Vol. 52, No. 5
A Typical Teen
Today's teens are more interactive and multitask more than any generation before them. Here's how and how often they are connected:
- Most teens own cell phones (33 percent of kids ages 12 to 14; 57 percent of teens ages 15 to 17). Thirty-three percent report using a cell phone to send a text message.
- Sixty-two percent of teenagers 12 to 18 years old multitask with other media, such as listening to an iPod or watching TV while using the computer.
- Seventy-five percent of online teens use instant messaging, compared with 42 percent of online adults. According to The Pew/Internet & American Life Project Teens and Technology, "Teens who participated in focus groups ... said they view e-mail as something you use to talk to 'old people,' institutions or to send complex instructions to large groups."
- Children ages 8 to 18 spend more time (6.5 hours per day) in front of computers, televisions, and game screens than any other activity in their lives except sleeping.
- Teens report use of the Internet for e-mail (89 percent), online games (81 percent), searching for current events (76 percent) and instant messaging (75 percent).
- Eighty-seven percent of teenagers use the Internet.
- More than 60 percent of teens would not post a resume on social networking web sites MySpace, Facebook or Friendster for employers to see. But 32 percent would remove content from these sites if they knew their employer could see it.
- Teens are the greatest contributors to blogs, message boards and chat rooms about their companies.
Sources: Kaiser Family Foundation; National Institute on Media and the Family; Pew/Internet & American Life Project; Spherion.