2013 Sponsorship Opportunities & Benefits
Please Note: All sponsorships are subject to negotiation and can be customized to best assist prospective sponsors in meeting their marketing objectives.
SCHOLARSHIP SPONSORSHIPS
Professional Scholarships
The professional scholarships are for SHRM members and HR professionals pursuing degrees in HR-related fields or SPHR, GPHR, PHR or California certification; 80 Certification Scholarships ($750 each); 20 Academic Scholarships ($2,000 each). Bolded items highlight the benefits that differ at each sponsorship level.
$110,000 – Platinum Sponsor (co-sponsorships available)
• Opportunity to address the audience from the podium at 2013 Donor Appreciation Breakfast at SHRM
Annual Conference including 3-4 minutes of remarks and check presentation
• Article in Conference Daily during SHRM Annual Conference with distribution to 15,000 attendees
• Recognition on signage placed in high-traffic SHRM Foundation Booth during SHRM Annual Conference
• Recognition of support on promotional materials used to market the scholarships to 265,000 SHRM
members nationwide including: printed brochure, email and flyers
• Recognition of support in scholarship acknowledgements printed in HR Magazine three times a year, with
circulation to approximately 265,000 HR professionals
• Recognition of support on SHRM Foundation website for full year of sponsorship
• Recognition of support in SHRM Foundation HR Magazine sponsor recognition advertisement with
circulation to approximately 265,000 HR professionals
• Recognition in SHRM Foundation annual Honor Roll brochure distributed to approximately 2,000 SHRM
Foundation stakeholders
Student Scholarships
The student scholarships are for SHRM student members pursuing graduate or undergraduate education, or taking the new Assurance of Learning Exam; 40 Scholarships are available
$60,000 – Premier Sponsor
• Recognition of support on promotional materials used to market the scholarships to 15,000 SHRM student
members and college relations volunteers nationwide including: printed brochure, email and flyers
• Recognition of support in one HR Magazine advertisement recognizing scholarship winners, with circulation
to approximately 265,000 HR professionals
• Recognition of support on SHRM Foundation website for full year of sponsorship
• Recognition at the Donor Appreciation Breakfast held during the SHRM Annual Conference
• Recognition of support in SHRM Foundation HR Magazine sponsor recognition advertisement with
circulation to approximately 265,000 HR professionals
• Recognition in SHRM Foundation annual Honor Roll brochure distributed to approximately 2,000 SHRM
Foundation stakeholders
EDUCATIONAL PRODUCT SPONSORSHIPS
Effective Practice Guideline Reports
The Effective Practice Guideline reports (EPG) series provide a concise summary of important research findings in a condensed, easy-to-use format for busy HR professionals. Two (2) reports published and released in 2013 will focus on:
Shaping an Ethical Workplace Culture
This new report will briefly summarize the relevant research around ethics in the workplace, and will identify specific ways HR can foster a more ethical corporate culture. For example, how can organizations assess and develop leaders for ethical conduct? What types of efforts are the most successful? This report will highlight research which has proved to be most effective, while also including company examples and guidelines for management practice based on the research.
Workplace Flexibility
Offering flexible work environments gives employees greater autonomy to decide how, where and when they do their best work, yet some companies still resist changing the traditional workplace. This new report will summarize what research informs us about effective practices in the area of workplace flexibility, and how effective implementation of such an environment can increase output. The report will provide answers to such questions as how to create a flexible work environment, how to measure and evaluate workers in such an environment and how to set boundaries.
$20,000 – Premier Sponsor (for one report)
• Recognition of support on front cover of printed EPG Report
• One full page acknowledgement in EPG Report dedicated to sponsoring company
• Recognition of support included on the PDF version of the EPG Report, posted on the SHRM Foundation
website, and currently receiving 800-1000 visits per month
• 100 copies of the EPG report provided to sponsor for their use and distribution
• Recognition of support on promotional materials used to market the Effective Practice Guideline Report
• Recognition of support on SHRM Foundation webpage with link to sponsoring company’s website
• Recognition of support in SHRM Foundation HR Magazine sponsor recognition advertisement with
circulation to approximately 265,000 HR professionals
• Recognition in SHRM Foundation annual Honor Roll brochure distributed to approximately 2,000 SHRM
Foundation stakeholders
Executive Briefings
The Executive Briefings make research-based knowledge more accessible to organizational leaders. The 3-5 page briefings summarize relevant human capital research and expert opinion to provide a concise overview of each topic. Two (2) briefings planned for release in 2013 will focus on:
The Skills Gap
This piece will provide an overview of the perceived skills gap in the U.S. and will profile successful approaches companies are taking to address this issue. It will include several specific company examples that will help motivate other organizations to think proactively and get involved in creating solutions. Target publication date: April 1.
(SOLD)
Human Resource Strategy
Globalization of individual companies and capital markets has changed the business landscape. To respond, companies must manage their assets as effectively as possible—especially their human assets. This briefing will explore how companies can adapt their overall HR strategy to the new realities of global competition. Target publication date: November 1.
$7,500 – Contributing Sponsor
• Recognition of support on front cover of Executive Briefing
• Recognition of support included on PDF version of Executive Briefing, posted on the SHRM Foundation
website
• 50 copies of the Executive Briefing provided to corporate sponsor for their use and distribution
• Recognition of support on promotional materials used to market the Executive Briefing
• Recognition of support on SHRM Foundation website with link to sponsoring company’s website
• Recognition of support in SHRM Foundation HR Magazine sponsor recognition advertisement with
circulation to approximately 265,000 HR professionals
• Recognition in SHRM Foundation annual Honor Roll brochure distributed to approximately 2,000 SHRM
Foundation stakeholders
SPECIAL EVENT SPONSORSHIPS
Thought Leaders Retreat (September 29-30, San Diego, CA)
Created by the SHRM Foundation, the annual Thought Leaders Retreat brings together a select audience of approximately 100 cutting-edge HR researchers, thinkers and business executives. Participants explore issues shaping the future of the HR profession and their implications for research and practice -- with focus on the evolving role of the CHRO at the 2013 retreat. Sponsorship of the retreat offers the sponsoring company exposure to a targeted audience of HR decision-makers, as well as the opportunity for positive association with the event. The right of first refusal for continued support will be offered to past sponsors as the program continues to grow. Bolded items highlight the benefits that differ at each sponsorship level.
$25,000 – Premier Sponsor (1 Available)
• Company recognized as exclusive sponsor of the evening reception and dinner event, including opportunity for 3-4 minutes of remarks from stage
• Company logo displayed on attendee name badges
• VIP seating at the head-table for two company representatives with dinner keynote speaker
• Recognition of support with mention in promotional emails sent to program attendees
• Recognition on the SHRM Foundation website with link to company website
• Four (4) complimentary Thought Leaders Retreat registrations
• Sponsor ribbon for company representatives to identify their support during the event
• Recognition of support in printed program including company logo and 4-color, full-page advertisement –
distributed on site and posted online after the event
• Recognition on event signage, including company logo, placed in high-traffic areas including the registration
area
• Opportunity to display company literature at the event
• Opportunity to network with program participants during the event
• Company name recognition in executive summary (distributed after the event), including full-page
advertisement
• Recognition of support in SHRM Foundation HR Magazine sponsor recognition advertisement with
circulation to approximately 265,000 HR professionals
• Recognition in SHRM Foundation annual Honor Roll brochure distributed to approximately 2,000 SHRM
Foundation stakeholders
$15,000 – Sustaining Sponsor (2 Available)
• Recognition of support during the program, including opportunity to briefly address the audience from the
stage for 2-3 minutes
• Recognition of support with mention in promotional emails sent to program attendees
• Recognition on SHRM Foundation website with link to company website
• Three (3) complimentary Thought Leaders Retreat registrations
• Sponsor ribbon for company representatives to identify their support during the event
• Recognition of support in printed program including company logo and 4-color, half-page advertisement –
distributed onsite and posted online after the event
• Recognition on event signage, including company logo, placed in high-traffic areas including the registration
area
• Opportunity to display company literature at the event
• Opportunity to network with program participants during the event
• Company name recognition in executive summary (distributed after the event), including half-page
advertisement
• Recognition of support in SHRM Foundation HR Magazine sponsor recognition advertisement with
circulation to approximately 265,000 HR professionals
• Recognition in SHRM Foundation annual Honor Roll brochure distributed to approximately 2,000 SHRM
Foundation stakeholders
(UNDER CONTRACT)
$7,500 – Advocate Sponsor
• Recognition on SHRM Foundation web page with link to company website
• Two (2) complimentary Thought Leaders Retreat registrations
• Sponsor ribbon for company representatives to identify their support during the event
• Recognition of support in printed program -- distributed onsite and posted online after event
• Recognition on event signage placed in high-traffic areas including the registration area
• Opportunity to display company literature at the event
• Opportunity to network with program participants during the event
• Company name recognition in executive summary (distributed after the event)
• Recognition of support in SHRM Foundation HR Magazine sponsor recognition advertisement with
circulation to approximately 265,000 HR professionals
• Recognition in SHRM Foundation annual Honor Roll brochure distributed to approximately 2,000 SHRM
Foundation stakeholders
$5,000 – Supporting Sponsor
• Recognition on SHRM Foundation website with link to company website
• One (1) complimentary Thought Leaders Retreat registration
• Sponsor ribbon for company representatives to identify their support during the event
• Recognition of support in printed program -- distributed onsite and posted online after event
• Recognition on event signage placed in high-traffic areas including the registration area
• Opportunity to network with program participants during the event
• Recognition of support in SHRM Foundation HR Magazine sponsor recognition advertisement with
circulation to approximately 265,000 HR professionals
• Recognition in SHRM Foundation annual Honor Roll brochure distributed to approximately 2,000 SHRM
Foundation stakeholders
(UNDER CONTRACT)
SHRM Annual Conference (June 16-19, 2013, Chicago, IL)
With an anticipated audience of more than 15,000 HR professionals gathered together in the Windy City, the Annual Conference offers a tremendous opportunity for our sponsorship organizations to demonstrate their support for the HR profession and the SHRM Foundation mission – in order to gain the attention of our program-wide audience to keep them informed about the important services your company provides. Your support allows the SHRM Foundation to provide our attendees with a conference rich in programming and networking opportunities – ultimately generating a tremendous amount of goodwill for your company among our attendees.
Donor Appreciation Breakfast
The Donor Appreciation Breakfast is held at the 2013 SHRM Annual Conference & Exposition, June 16th - 19th in Chicago, IL. This event recognizes and thanks SHRM Foundation supporters and shares the impact of their charitable donations.
$7,500 -- Advocate Sponsor
• Recognition of support on the Donor Appreciation Breakfast invitation mailed to over 2,000 attendees
• Recognition on SHRM Foundation website with link to company website
• Recognition of support on the SHRM Annual Conference website as well as in the on-site program, pre-
conference marketing pieces and exhibit directory (print deadlines to be determined by the SHRM
Foundation)
• One complimentary pre-conference and post-conference attendee mailing list ($1,500 Value)
• One (1) complimentary full SHRM Annual Conference registration ($1,200 Value)
• Sponsor ribbon for company representatives to identify their support during the event
• Recognition in Conference Daily distributed to approximately 15,000 conference attendees
• Company logo on SHRM Annual Conference Sponsor meter board
• Company name recognition on Donor Appreciation Breakfast signage
• Recognition signage to display in sponsoring company’s exhibit booth (if applicable)
• Recognition of support during the program
• Recognition of support through social media promotions during the conference including at least 4 mentions
via Twitter
• Recognition of support in SHRM Foundation HR Magazine sponsor recognition advertisement with
circulation to approximately 265,000 HR professionals
• Recognition in annual SHRM Foundation annual Honor Roll brochure distributed to approximately 2,000
SHRM Foundation stakeholders
(UNDER CONTRACT)
Master Series Session
Featured at the SHRM Annual Conference, the Masters Series is comprised of a number of high-level and thought-provoking sessions, designed specifically to challenge senior-level HR professionals with advanced business techniques. Approximately 1,000 - 3,000 senior HR professionals attend each session.
$5,000 -- Supporting Sponsor (6 Available)
• Recognition of support on promotional piece mailed to approximately 15,000 conference attendees
• Recognition on SHRM Foundation web page with link to company website
• Company name recognition on the SHRM Annual Conference website, program, pre-conference marketing
pieces and exhibit directory (Print deadlines to be determined by SHRM Foundation)
• One complimentary pre-conference and post-conference attendee mailing list ($1,500 Value)
• One (1) complimentary full conference registration ($1,200 Value)
• Sponsor ribbon for company representatives to identify their support during the event
• Company logo on SHRM Annual Conference Sponsor meter board
• Company name recognition on event signage
• Recognition signage to display in sponsoring company’s exhibit booth (if applicable)
• Sponsor logo included in scrolling slides displayed as session participants arrive to the program
• Recognition of support from the podium at the start of the session
• Opportunity to sponsor the “SHRM Foundation Question of the Day” during a SHRM Masters Series
session, with sponsor-provided prize to session participant answering correctly
• Recognition of support in SHRM Foundation HR Magazine sponsor recognition advertisement with
circulation to approximately 265,000 HR professionals
• Recognition in SHRM Foundation annual Honor Roll brochure distributed to approximately 2,000 SHRM
Foundation stakeholders
SHRM Foundation Booth Give-Away
The SHRM Annual Conference hosts more than 14,000 HR professionals from around the world. Put your company name in front of conference attendees by branding an item for give-away from the SHRM Foundation booth.
$2,500 -- Contributing Sponsor
• Company logo on selected promotional item (i.e. pack of mints or reusable tote bag)
• Recognition of support in promotional email sent to SHRM Membership of approximately 265,000
• Recognition on SHRM Foundation website with link to company website
• Company name listed in 2013 Exhibitor Directory (print deadlines to be determined by the SHRM
Foundation)
• Recognition of support in onsite Conference Daily newspaper
• Recognition signage to display in sponsoring company’s exhibit booth (if applicable)
• Sponsor ribbon for company representatives to identify their support during the event
• Recognition of support in SHRM Foundation HR Magazine sponsor recognition advertisement with
circulation to approximately 265,000 HR professionals
• Recognition in SHRM Foundation annual Honor Roll brochure distributed to approximately 2,000 SHRM
Foundation stakeholders
Online Auction
The online auction will likely open the day before the SHRM Annual Conference and remain open for three weeks (June 16– July 10). Bidders will have the opportunity to bid all day long, every day for as long as the auction is live, and will be open to SHRM community members and the general public.
$2,500 -- Contributing Sponsor
• Company name, logo and hyperlink on all pages of the SHRM Foundation Online Auction website
• Recognition on SHRM Foundation website with link to company website
• Recognition of support in promotional email sent to SHRM Membership of approximately 265,000 HR
professionals
• Recognition of support through social media promotions including at least 4 mentions via Twitter
• Company name listed in 2013 Exhibitor Directory (print deadlines to be determined by SHRM Foundation)
• Recognition of support in onsite Conference Daily newspaper
• Recognition signage to display in sponsoring company’s exhibit booth (if applicable)
• Sponsor ribbon for company representatives to identify their support during the event
• Recognition of support in SHRM Foundation HR Magazine sponsor recognition advertisement with
circulation to approximately 265,000 HR professionals
• Recognition in annual SHRM Foundation annual Honor Roll brochure distributed to approximately 2,000
SHRM Foundation stakeholders
(UNDER CONTRACT)
SHRM Leadership Conference (November 20-23, National Harbor, MD)
Each year, the Leadership Conference offers the opportunity for over 1,000 SHRM volunteer leaders to come together to attend various leadership development sessions designed to assist them in honing their management and engagement skills. Volunteer leader attendees will also have an opportunity to network with their colleagues to share their experiences in order to encourage collaboration as we work together to assist organizations in meeting the challenges of today’s changing employment landscape.
Silent Auction
The always highly-anticipated and well-attended SHRM Foundation Silent Auction is held on Friday evening during the SHRM Leadership Conference – offering a festive opportunity to network with colleagues while also having the chance to bid on a collection of over 60 coveted auction items.
$5,000 –Supporting Sponsor
• Designated table to promote company and distribute materials during silent auction event
• Company name included in SHRM onsite event brochure to audience of 1000 + event participants
• One complimentary full conference registration
• Company name recognition in the Silent Auction flyer mailed in advance to the 1000 + Leadership
Conference attendees
• Recognition on SHRM Foundation website with link to company website
• Recognition of support with mention in conjunction with auction promotion at General Session
• Company name recognition in onsite Silent Auction program
• Company logo on SHRM Leadership Conference Sponsor meter board
• Recognition of support on event signage
• Sponsor ribbon for company representatives to identify their support during the event
• Recognition of support in SHRM Foundation HR Magazine sponsor recognition advertisement with
circulation to approximately 265,000 HR professionals
• Recognition in SHRM Foundation annual Honor Roll brochure distributed to approximately 2,000 SHRM
Foundation stakeholders
$2,500- Contributing Sponsor
• Company name recognition in the Silent Auction flyer mailed in advance to the 1000 + Leadership
Conference attendees
• Recognition on SHRM Foundation website with link to company website
• Recognition of support in conjunction with auction promotion at General Session
• Company name recognition in onsite Silent Auction program
• Company logo on SHRM Leadership Conference Sponsor meter board
• Recognition of support on event signage
• Sponsor ribbon for company representatives to identify their support during the event
• Recognition of support in SHRM Foundation HR Magazine sponsor recognition advertisement with
circulation to approximately 265,000 HR professionals
• Recognition in SHRM Foundation annual Honor Roll brochure distributed to approximately 2,000 SHRM
Foundation stakeholders
(UNDER CONTRACT)