• Learn how to measure the impact of staff quality on your company's bottom line
• Get tools to build loyalty among your customers and your employees
• Provides a step-by-step blueprint to link people and profit
• Learn how to apply staff-building and profit-building techniques to your own company
• See the best practices from five-star companies

Patrick M. Wright is Professor of Human Resource Studies and Director of the Center for Advanced Human Resource Studies, School of Industrial and Labor Relations, Cornell University. He holds an MBA and a Ph.D. in Organizational Behavior/Human Resource Management (HRM). He has taught executive development programs at Cornell, University of Southern California, and Texas A&M.

The authors are donating their royalties from Building Profit through Building People to Share Our Strength, one of America's leading anti-hunger, anti-poverty organizations that inspires and organizes individuals and businesses to share their strengths to help end hunger.

A Compelling Argument: It's All about People
The Value-Profit Chain Redefined
Your Customer: A Critical Link in the Value-Profit Model
Employee Satisfaction, Loyalty, and Your Employment Brand
The 5- STAR Employment Brand Model
Executing the 5-STAR Employment Brand Model
Testing the 5-STAR Model
Embedding the 5-STAR Model with a Market-Based Approach
Building 5-STAR Capability
A Strategic Summons to the HR Professional

Appendix A: Customer Satisfaction Survey, SYSCO
Appendix B: Cover Letter for the Work Climate Survey, SYSCO
Appendix C: Work Climate Improvement Survey, SYSCO
Appendix D: Lesson Outline from Strengthening the Frontline Supervisor Program, SYSCO
Appendix E: Some High-Impact Practices and Programs, SYSCO

Resources
References
Index

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