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MAC Representative Report

Over the past month, since SHRM’s announcement of the new HR Competency Certification, the Membership Advisory Council has been focused on communications with volunteer leaders in regards to the new certification. Because the certification quickly became a hot topic, it was agreed that the MAC would temporarily suspend the distribution of the survey data that we collected earlier in the year and provide it to the SHRM board in November. After the announcement was made, we believe the SHRM staff was proactive in providing volunteer leaders with more information about the new certification through online resources, webinars, conference calls and a town meeting with a video link. Additional information was presented during the Volunteer Leaders Briefing and the Regional Council Summit in Orlando including written information that SHRM distributed at the Certification Lounge and SHRM Booth at annual conference.  

The MAC team had prescheduled in person meetings in Orlando prior to the annual conference. This included meetings with members of the SHRM leadership team, the SHRM board and the SHRM Foundation board.  

When the MAC met with the SHRM board, we provided feedback in response to the new certification. In doing so, we presented detailed information that we gathered from Volunteer Leaders in eight focus areas as well as our recommendations for next steps. 

Focus Areas:

  1. Member feedback
  2. Certified Professionals
  3. SHRM Chapters and State Councils
  4. California Strategy
  5. SHRM Communications
  6. Approved Providers
  7. SHRM/HRCI Relationship
  8. SHRM Leadership


  • SHRM needs to have a member-focused campaign which demonstrates the value of the SHRM certification.The current perception is that of a revenue-driven focus.
  • SHRM should develop communication around the Value of SHRM's Competency Model and how it substantially differentiates itself from the HRCI certification. 
  • We suggest that SHRM stop using the word "transition" in certification communications and focus on moving the profession forward.
  • SHRM should create a focus group of SHRM Volunteer Leaders to assist SHRM in creating an effective and efficient recertification process. 
  • Additionally, SHRM needs to equip the field staff to promote and further engage members about the SHRM certification at the state and chapter level.
  • Finally, we as the MAC, collectively recommend that we be given the opportunity to continue to reach out to members regarding the SHRM certification and begin laying the foundation for engagement.We want to be an instrument for change in advancing the profession and serving the professionals.

The SHRM Board was very attentive to the concerns we address in the 8 focus areas and they responded favorably to our recommendations. Over the next few months, MAC will continue to direct our efforts to the new SHRM-SCP and SHRM-CP certifications.

Paula H. Harvey, SPHR, GPHR
Southeast Region MAC Representative
CEO, K&P Consulting, Inc.



Membership Stars and Superstars Shine in the Southeast Region
Click here to view a list of the region's chapters and state councils that achieved Membership Star and Superstar status for the calendar year 2013. Read more about the Membership Star and Superstar Award program.

2013 Excel Award Winners

The Excel Awards, a tiered awards program, recognizes achievements under the SHRM Affiliate Program for Excellence (SHAPE) at four levels:  Bronze, Silver, Gold and Platinum.  Click here to view a list of the region's chapters and state council sthat were recognized for their scope of work in 2013.


2014 State Conferences
VA State Conference, 4/27-30/2014, Hot Springs

MS State Conference, 5/6-8/2014, Biloxi

AL State Conference, 5/13-14/2014, Birmingham

WV State Conference, 9/11-12/2014, Flatwoods

TN State Conference, 9/17-19/2014, Sevierville

NC State Conference, 9/17-19/2014, Greenville

SC State Conference, 9/24-26/2014, Myrtle Beach

KY State Conference, 9/24-26/2014, Louisville

PR State Conference, 9/17-20/2014, Fajardo

FL State Conference, 10/6-8/2014, Orlando

2014 Leadership Conferences

FL State Leadership Conference & Council Meeting, 1/10-11/2014, Orlando

VA State Leadership Conference & Council Meeting, 1/10- 11/2014, Richmond

TN State Leadership Conference & Council Meeting, 1/16-17/2014, Nashville
GA State Leadership Conference & Council Meeting, 1/17-18/2014, Macon

AL State Leadership Conference & Council Meeting, 1/24/2014, Montgomery

MS State Leadership Conference & Council Meeting, 2/14-15/2014, Meridian

KY State Leadership Conference & Council Meeting, 12/3-5/2014, TBD
NC State Leadership Conference & Council Meeting, 12/5/2014, Triad

SC State Leadership Conference & Council Planning Meeting, 12/2/2014, Columbia

2014 – Other Major Conferences

FL Legislative Event, 4/2-4/2014, Tallahassee

TN Employee Benefits Conference, 5/16/2014, Nashville



Recent Webinars

Georgia State Council Webinar (PowerPoint Only or Recorded Webinar (June 2014)
HRFL Membership Webinar (Recorded Webinar) (May 2014)
The Solution is SHRM - Florida (PowerPoint only or Recorded Webinar) (July 2013)




"Why Be a Member of SHRM And How to Sell It To Business Leaders"  Member Recruitment PowerPoint




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