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News, Information and Resources for the Southwest Central Region


July 2014 – SWC Regional MAC Rep Update:

It was great to see and visit with the Volunteer Leaders in Orlando, FL at the 2014 SHRM Annual Conference.

The MAC met during the 2014 SHRM Annual Conference with the SHRM Board of Directors as well as the SHRM Foundation Board of Directors.  At the SHRM Board’s direction, we focused on the new SHRM Certification rather than the results of the two mini surveys conducted earlier this year.  The results of these mini surveys are tabled to the MAC Meeting with the SHRM Board during the SHRM Volunteer Leaders Summit in November.

Thank you for reaching out to me and Field Service Directors during this time of change and progression.  Your candidness on the webinars and conference calls leading up to the MAC Meeting with the Board was helpful.  The MAC captured and presented the following information in our report:

Eight focus areas

  • Member feedback
  • Certified Professionals
  • SHRM Chapters and State Councils
  • California Strategy
  • SHRM Communications
  • Approved Providers
  • SHRM/HRCI Relationship
  • Leadership

Based on the feedback provided, we offered the following recommendations:

  • SHRM needs to have a member-focused campaign which demonstrates the value of the SHRM certification. The current perception is that of a revenue-driven focus. 
  • SHRM should develop communication around the Value of SHRM's Competency Model and how it substantially differentiates itself from the HRCI certification.
  • We suggest that SHRM stop using the word "transition" in communications and focus on moving the profession forward.
  • SHRM should create a focus group of SHRM Volunteer Leaders to assist SHRM in creating an effective and efficient recertification process.
  • Additionally, SHRM needs to equip the field staff to promote and further engage members about the SHRM certification at the state and chapter level.
  • Finally, we as the MAC, collectively recommend that we be given the opportunity to continue to reach out to members regarding the SHRM certification and begin laying the foundation for engagement. We want to be an instrument for change in advancing the profession and serving the professionals.

I encourage you and your team to continue forwarding questions, comments, concerns, recommendations, etc., to your SWC Region Field Services Director and myself.  Please include both of my email addresses listed below when corresponding so I can make sure I receive them: and

A special thank you goes out to Oklahoma SHRM for their hospitality and support during my visit to Tulsa for their State Council Meeting and State Conference.  Jeff Owens and his team did an amazing job!  I plan to travel to New Mexico in July to support Ilene Colina and her NM SHRM team for their State Council Meeting.  

As your MAC rep, I ask each State Council Director to allow me to call in to your State Council Meetings as often as possible.  Finally, if my calendar and personal finances allow, I may be available to travel to your state to attend one of your State Council Meetings and/or conferences.  

Thank you and have a safe and Happy Independence Day!

Rebecca Briley
HR Manager, E Federal Credit Union
Southwest Central Region MAC Rep
Louisiana SHRM Immediate Past State Director



Membership Stars and Superstars Shine in the Southwest Central Region
Click here to view a list of the region's chapters and state councils that achieved Membership Star and Superstar status for the calendar year 2013. Read more about the Membership Star and Superstar Award program.

2013 Excel Award Winners
The Excel Awards, a tiered awards program, recognize achievements under the SHRM Affiliate Program for Excellence (SHAPE) at four levels:  Bronze, Silver, Gold and Platinum.  Click here to view a list of the region's chapters and state councils that were recognized for their scope of work in 2013.

Southwest Central Calendar of Events

2014 Primary State Conferences

LA State Conference, April 7-8, 2014, Baton Rouge (RiverCenter), LA

NM State Conference, April 7-8, 2014, Albuquerque, NM

AR State Conference, April 9-11, 2014, Fort Smith, AR

OK State Conference, May 7-9, 2014, Tulsa, OK

MO State Conference, August 6-8, 2014, Lake of the Ozarks, MO

AZ State Conference, August 26-29, 2014, Phoenix, AZ

UT State Crossroads Conference, September 15-17, 2014, Provo, UT

KS State Conference, (25th Annual), September 17-19, 2014, Wichita, KS

HR Southwest, October 5-8, 2014, Ft. Worth, TX


2014 State Leadership Conferences

AZ Leadership Conference, January 10, 2014, Tempe, AZ

UT State Leadership Conference, January 10, 2014, Salt Lake City, UT

OK State Leadership Conference, January 24, 2014, Oklahoma City (Remington Park)

NM State Leadership Conference, February 1, 2014  
KS State Leadership Conference, March 7, 2014, Kansas City Metro Area  (Great Wolf Lodge)

CO State Leadership Conference, April 11, 2014, Blackhawk, CO

TX State Leadership Conference, April 11-12, 2014, Amarillo, TX

AR State Leadership Conference, July 25, 2014, Little Rock, AR

LA State Leadership Conference, November 7, 2014, Lake Charles, LA


2014 Other Major State or Chapter Conferences/Events

CO – Colorado HR Assn. Conference, January 17, 2014, Denver, CO

OK State – Legislative Conference, February 12, 2014, Oklahoma City, OK

KS State – Employment and Legislative Conference, February 19-20, 2014, Topeka, KS

AZ State – Employment Law & Legislative Affairs Conference, February 26-27, 2014, Phoenix, AZ

TX – Texas Bay Area SHRM Annual Seminar, March 27, 2014, Kemah, TX

TX – East Texas HRA Annual Symposium, April 1, 2014, Kilgore, TX

TX – Ft. Worth Employment Law Update, April 17, 2014, Ft. Worth, TX

KS State – Diversity Conference, May 2, 2014, Wichita, KS

LA – Imperial Calcasieu 21st Annual HR Conference, May 2, 2014, Lake Charles, LA

TX – Houston HR Gulf Coast Symposium Conference, May 14-15, 2014 Houston, TX

TX – North Texas SHRM Annual Conference, May 15-16, 2014, Corinth, TX

TX – El Paso SHRM 60th Anniversary Celebration, May 28, 2014, El Paso, TX

AR – Central Arkansas HRA Managers Conference, June __, 2014, Little Rock, AR

TX State – Texas Association of Business (TAB) Employment Relations Symposium, July 17-18, 2014, San Antonio, TX

TX – Austin HRMA Conference, July 31-August 1, 2014, Austin, TX

MO State – Strategic Business Conference, August 5, 2014, Lake of the Ozarks, MO

AR – West Central Arkansas SHRM Annual Seminar, August 21, 2014, Hot Springs, AR

TX State – Global HR Conference, September 11, 2014, Houston, TX

AR State – Employment Law & Legislative Affairs Conference, September 18-19, 2014, Little Rock, AR

TX – Ft. Worth Strategic Mindset Seminar, September 19, 2014, Ft. Worth, TX

AR – Central Arkansas HRA Diversity Conference, October __, 2014, Little Rock, AR

TX – Laredo Chapter of SHRM Annual Conference, October 15, 2014, Laredo, TX

LA – New Orleans, LA SHRM (NOLA-SHRM), October 16, 2014, New Orleans, LA

LA – Greater Baton Rouge SHRM Fall Conference, October 17, 2014, Baton Rouge, LA

MO State – Labor & Employment Law Update, October 17, 2014, Lake of the Ozarks, MO

OK State – Ready to Work Conference, Tentatively: October 24, 2014, Oklahoma City, OK 



Recent Webinars

Southwest Central Region Chapter President and District Director Virtual Meeting (PowerPoint only or Recorded Webinar)(November, 2013)
Southwest Central Region Chapter President and District Director Virtual Meeting (PowerPoint only.  Due to technical difficulties, the recorded version of this webinar is not available.) (September, 2013)  If you have questions about the PowerPoint information, please contact your Field Services Directors.
SHRM is the Solution (PowerPoint only or Recorded Webinar) (May, 2013)



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