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Preconference Session

SHRM 2012 Strategy Conference


Start your learning experience by attending a special preconference session with SHRM and World Class Benchmarking. This session is available to conference attendees as a preconference add-on. 

Lead with Your Customer: Transform Brand & Culture into World-Class Excellence 

Presented in partnership with


This hands-on program demonstrates how you can be a true partner in developing and executing organizational strategy. Learn best practices, visit local companies to see their operations in action, hear from organizational leaders and explore back-of-the-house operations.

Day 1 Agenda: Noon–6:00 p.m.

Kick off the first day with a buffet lunch, meet other attendees, and learn more about the program and the world class excellence model. After lunch, you will visit organizations whose success allows you to measure your own strategies and challenges.

Day 2 Agenda: 8:00 a.m.–Noon

On the second day, hear from world-renowned experts, get more first-hand knowledge of a world-class organization’s success, and participate in classroom activities led by expert facilitators. Map out your next steps in building brand confidence and improving employee engagement in your organization.

Presenters: J. Jeff Kober and Mark David Jones, World Class Benchmarking, Orlando, Fla.

* Advanced registration and additional fees are required.

Register Now

Note: Last year's program SOLD OUT well before the conference. 


 How to Register

To sign up for this program, select “Lead With Your Costumer: Transform Brand & Culture into World-Class Excellence October 2-3, 2012” when registering for the conference. 
Click here to register online.

 Recertification Credits


SPHR-certified HR professionals attending this preconference session will earn 6.75 Business Management and Strategy credits. GPHR- and PHR-certified HR professionals will earn 6.75 General recertification credit hours.


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