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Social Jobs Partnership Forged to Assist U.S. Job Seekers

By SHRM Online staff  10/21/2011
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Facebook, the U.S. Department of Labor and the National Association of Colleges and Employers (NACE) are among organizations joining forces to create a Social Jobs Partnership to facilitate employment for America's jobless through the use of social networks.

According to a survey by NACE, more than 70 percent of college career centers have a Facebook page. In addition, a poll conducted in 2010 by recruiting technology vendor Jobvite showed that 92 percent of respondents have recruited or plan to recruit via social networks.

“Facebook is about connecting people so that they can share what's important to them, and that is the driving force behind the Social Jobs Partnership,” said Marne Levine, Facebook vice president of global public policy. “We've brought employers, recruiters, college career services and government agencies together to help the millions of Americans who use Facebook [to] find jobs.”

“Given the current economy and its impact on the job market for college students, the National Association of Colleges and Employers is pleased to be a part of the Social Jobs Partnership,” said NACE executive director Marilyn Mackes in a statement. “NACE's thousands of college career center and employer members are at the center of the growing social media phenomenon as they interact directly with student and alumni users of social media. This new coalition will connect a great team of organizations in meeting a critical need for strengthening national employment resources with social media.”

Several Initiatives Planned

The partnership reportedly will pursue a number of initiatives designed to leverage social networks in the job market more effectively. Among them:

Launch a central page on Facebook,, that features resources and content designed to help job seekers and employers.

Public service announcements will be featured on Facebook to promote the page in the 10 states with the highest unemployment rates and in Puerto Rico, which has an unemployment rate of 16 percent.

Conduct in-depth survey research about the ways in which job seekers, college career centers and workforce recruiters are using the social web.

Explore and develop systems where new job postings can be delivered virally through the Facebook site at no charge.

Promote government programs and resources for job hunters.

Distribute educational materials about leveraging the power of the social web to recruiters, government agencies and job seekers.

“Linking American job seekers with the resources they need to get back to work is a top priority of the Obama administration and my department,” said U.S. Secretary of Labor Hilda L. Solis in a statement. “By leveraging the power of the social web, this initiative will provide immediate, meaningful and ready-to-use information for job seekers and employers and a modern platform to better connect them.”

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