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Business Education for Senior HR Professionals
Recruiting the Best and the Brightest: How to Develop a Market- and Customer-Focused Mindset
Don't miss your chance to participate in this unique opportunity for senior HR executives!
2008 workshop schedule:
May 22-23: Mumbai
May 26-27: Bangalore
May 29-30: Hyderabad
Programs are scheduled from 9:30 a.m.-6:00 p.m. each day. Registration opens at 9:00 a.m.
Program Instructor: Dr. Sridhar Balasubramanian, Associate Professor of Marketing, Kenan-Flagler Business School, University of North Carolina, Chapel Hill, North Carolina, USA
Program Overview
Program Instructor: Dr. Sridhar Balasubramanian Program Fee
Program Locations and Hotel Accommodations
Registration
Download a PDF of the Program Brochure
PROGRAM OVERVIEW
Recruiting the Best and the Brightest: How to Develop a Market- and Customer-Focused Mindset
Workplace Application: This workshop will address marketing and business concepts that HR professionals can use to become more market-, customer- and service-oriented.
This two-day program will analyze the employment marketplace and how an applicant makes the decision to join or not join your organization. Participants will also gain insight on how to build HR as a world-class service provider and how to more effectively market the HR function in their organizations.
The following perspectives will be covered:
- Macro-marketing: Analyzing the broad market of potential employees and enhancing their image of the company.
- Micro-marketing: Understanding and influencing potential employees at an individual level.
- Internal marketing: Building up the image and influence of HR within the company.
Who Should Attend?
Senior HR professionals responsible for the strategies behind their organizations’ recruitment and retention of talent.
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Instructor Spotlight
Dr. Sridhar Balasubramanian
Associate Professor of Marketing, Kenan-Flagler Business School, University of North Carolina
Sridhar Balasubramanian is an Associate Professor of Marketing at the University of North Carolina at Chapel Hill’s Kenan-Flagler Business School. His teaching and research interests are in the areas of marketing strategy, customer-focus, innovation and growth strategy, services design and marketing, e-commerce, customer relationship management, game theory, and the management of competition. His research has won prestigious awards from organizations such as INFORMS and the National Science Foundation.
Sridhar has been frequently recognized for outstanding teaching. He was designated an MBA Master Teacher at UNC, and has also taught executive education programs in Mexico, Portugal and India. He has conducted executive education programs for and/or consulted with numerous organizations, including BASF, Boeing, Caterpillar, John Deere, SHRM, the State Bank of Hyderabad, Union Bank, the U.S. Navy, and Xerox.
His work appears in journals such as Marketing Science, Management Science, Journal of Marketing, Journal of Retailing, Journal of the Academy of Marketing Science, Decision Support Systems, and Sloan Management Review. Before beginning his academic career, Sridhar was an area sales manager for India’s leading food manufacturing and marketing company.
Sridhar received MA and Ph.D. degrees from Yale University, an MBA from the Indian Institute of Management (IIM Bangalore-India), and a B. Tech degree from the Indian Institute of Technology (IIT Kharagpur-India).
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Program Fee
Two Day Program Price
Early Bird Rate (Until 05/01/08): INR 19,000
Standard Rate (After 05/02/08): INR 22,000
Corporate Discount Rate: Send 3+ Attendees: INR 17,000/person
The program fee includes a program workbook, speaker book, networking lunch, coffee breaks and a Certificate of Achievement.
New! 2008 Corporate Subscription Business Education programs will be available in September and December. If you are interested in reserving a seat for future events for one flat rate please contact a SHRM India representative at shrmindia@shrm.org.
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Program Locations and Hotel Accommodations
Please contact the hotels directly to make your room reservations.
Mumbai: May 22–23
Taj President
90 Cuffe Parade
Mumbai, 400 005
Maharashtra, India
(91)(22) 6665 0303
Bangalore May 26–27
Taj West End
Race Course Road
Bangalore, 560 001
Karnataka, India
(91)(80) 6660 5660
Hyderabad: May 29–30
Taj Banjara
Road 1, Banjara Hills
Hyderabad, 500 034
Andhra Pradesh, India
(91)(40) 6666 9999
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Registration
Download the Registration Form
Mail registration form with Demand Draft/Cheque (allow 1 to 2 weeks for processing), payable to Wizcraft,
International Entertainment Pvt.
Ltd.: #25, 12 B Main HAL 2nd Stage
Indiranagar, Bangalore
560 038 India
Fax registration form with Demand Draft information to: +91 80 2527 2760
E-mail registration form with Demand Draft information to: SHRM@wizcraftworld.com
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Questions or for more information -
Please contact a SHRM India representative, at +91 22 6707-8765 or shrmindia@shrm.org.
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SHRM India
Level 2 Suite 206
Raheja Centre Point
294 CST Road
Kalina, Santacruz (E)
Mumbai 400 098, India
+ 91 22 6707-8765
Copyright © 2007, SHRM India
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