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Recruitment Marketing 101


How to Leverage Social Tools to Promote Your Employer Brand


An HR Showcase Webcast from SHRM

Dina Kraus, Talent Lead, Strategic Initiatives, Talent Acquisition, Cigna; and Steve Burton, Vice President of Marketing, Glassdoor

April 23, 2014 - 2 p.m. ET / 11 a.m. PT
Program length: 60 minutes

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  • Strengthening or weakening your employer brand in the hearts of job seekers are the opinions of current and former employees broadcast on social media, internal company wikis and Glassdoor. In fact, studies show 96 percent of job seekers are likely to read your company reviews before accepting a job offer.

    That makes it imperative for community managers, employment brand managers and talent acquisition leaders to curate and leverage those employee perspectives—encouraging and rewarding the good while authentically answering the bad—to attract candidates who want to know “what it’s really like to work” at your organization.

    Join Glassdoor for “Recruitment Marketing 101: How to Leverage Social Tools to Promote Your Brand.” The program will explore how global healthcare insurance company, Cigna, upgraded their employment brand and social media marketing strategies to help candidates develop a strong interest in their organization.

    You'll learn:

    • How to amplify your company’s message and employer brand across multiple social media channels.
    • Correct applications and tools to reach millennial and mobile candidates.
    • Which hiring initiatives can be filled with unique targeting.
    • How to use Glassdoor to market your company to active job seekers

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    About HR Showcase Webcasts

    These programs give vendors and others wishing to reach the HR community a platform to describe products, surveys and other content of interest to the HR community. SHRM does not approve or in any way guarantee products being discussed in the program, nor does this webcast represent an endorsement of a product or speaker.

    When you register for this webcast, you are giving SHRM permission to provide your contact information to the sponsor of the program. The sponsor may be in contact with you in the future, though you can indicate to the sponsor that you no longer wish to receive future confirmation.

    Showcase webcasts do not qualify for recertification credit from the HR Certification Institute or other certifying boards.

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