Webcast: Avoiding the Engagement Cliff
How to Create Sustainable Employee Commitment in the Modern Workplace
Presenter: Barry Kirk, Sr. Director of Digital Strategy, Bunchball Register now
May 2013 (avaliable through May 23rd, 2014)
Program length: 60 minutes
Employee engagement is at a crossroads. Businesses are struggling with billions in lost employee productivity and even more for underused enterprise technology. Companies know they need to counter the effects of employee disengagement, and that anything they can do to motivate training and development, process adoption, collaboration, and job performance will have a significant business impact. The challenge is that traditional solutions often are only effective at engaging employee attention or adoption in the short term, but fail at driving sustained participation — a phenomenon known as the dreaded "Engagement Cliff."
This webcast explores what causes The Engagement Cliff, why understanding the concept of "Attention Currency" is critical to reversing this trend, and how the concept of Loyalty 3.0 — the confluence of Big Data, Motivation and Gamification — is already helping companies drive sustained and profitable engagement with their employees, sales teams and channel partners.
About the presenter: Barry Kirk is Sr. Director of Digital Strategy at Bunchball. Mr. Kirk has a decade of experience in the marketing and motivation industries to his role at Bunchball, where he focuses on evangelizing gamification as a strategy to drive increased and sustainable engagement from customers, employees and channel partners. Prior to Bunchball, Mr. Kirk led the loyalty marketing consulting practice at Maritz Loyalty and Motivation. He is on Twitter, @barrykirk
Viewing this entire presentation, either as a live event or archived, counts for 1 credit hour toward PHR/SPHR recertification from the Human Resource Certification Institute. Note: You are responsible for tracking your participation in this event.
This webcast is sponsored by Bunchball