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Tips for Consultants and Vendors

Tips for Consultants and Vendors

Individuals and companies providing goods and services to the HR industry, and their publicists, represent a vital source of ideas, innovation and information for reporters and editors throughout SHRM’s newsroom. Many online and magazine articles have their roots in press releases, survey data and article ideas provided by vendors. Here are some tips on developing relationships with journalists in SHRM’s newsroom:

• Read the print version of the magazine. Get a feel for the “how-to” nature of the articles. Note that most articles hinge on timely news or trends and offer readers more than one technical or service solution to a problem or need. Examples include:

Better Hiring Through Technology

Overcome E-mail Overload

Access the editorial calendar by clicking here.

Remember, editors plan issues three months in advance.

• Make a list of article ideas similar to those published in HR Magazine and share them with reporters and editors by using the “contact us” forms available by clicking here. When you prepare your list, keep in mind that the magazine staff works on ideas three months ahead of the publication date.

• Editors love ideas for articles that would provide practical advice for HR professionals. At the same time, please note that HR Magazine does not publish “byline” articles written by people who offer goods and services to HR professionals. In rare instances, however, HR Magazine publishes articles from consultants or vendors who offer a deep well of knowledge on a narrow topic and write in a nonpromotional way. HR Magazine publishes only original, one-of-a-kind and previously unpublished features, researched and written specifically for HR professionals, usually on assignment.

• Vendors and manufacturers who wish to share news about products and services may submit them by clicking here. What’s New constitutes a special section dedicated exclusively to new products and services. Items for this section are chosen solely at the discretion of the section editor, and publication does not imply endorsement by SHRM or HR Magazine.

• Address press releases for SHRM’s online news staff to hrnews@shrm.org.

Avoid Promotional Writing

HR Magazine readers expect articles that are unbiased, even-handed and not promotional in nature. As a result, HR Magazine does not dedicate full-length articles to any single, specific product, service or vendor. Doing so would be a disservice to readers, who want several objective options for solving their workday problems. The desire to avoid self-promotional articles does not preclude editors from accepting informative manuscripts from experts and knowledgeable practitioners in the field of human resource management, such as consultants, attorneys, vendors and service providers. Such authors naturally will be inclined to write about the topics they are most familiar with. However, to be accepted in HR Magazine, articles must be objective, offer broadly applicable advice and include information about many competing products or services.


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