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HR Magazine, January 2004 - Cream of the Crop

By Jim Barthold  1/1/2004
 
HR Magazine, January 2004

Vol. 49, No. 1

Summer sessions give top teens a peek at business careers.

A high school experience 20 years ago changed Gail Covington’s life. In 1983, when Covington was a high school junior in Oakland, Calif., she was singled out to participate in the Leadership Education and Development Program in Business Inc. (LEAD). Later that year, she attended LEAD’s Summer Business Institute (SBI) at the University of Maryland’s Robert H. Smith School of Business.

“It was a very high-caliber, very well-put-together program that was focused on exposing students to a modified business curriculum, equivalent to college course work [with] a very robust set of speakers...an introduction to everything from finance to operations to general management,” Covington says. “To be part of a university environment, live in a dorm with 25 other students, was very, very rewarding.” Covington went on to graduate from Williams College in Boston in 1988 and later earned a graduate degree from Harvard Business School. Today she’s vice president of Goldman Sachs’ investment management division in the San Francisco Bay area.

LEAD, a Philadelphia-based nonprofit organization, is a partnership between business and academe. It targets black, Hispanic, Asian and American Indian applicants who have at least a B average and top standardized test scores, as well as demonstrated leadership ability and involvement in schools and communities.

LEAD has been an eye-opener for many of the 6,600 students who have experienced the program. Giving young people the opportunity to meet successful professionals is transforming, Covington says.

The summer sessions introduce students to potential business careers and the education they’ll need to get thereinformation that many would not have been exposed to otherwise. Corporations that help fund the program also benefit: They have access to a pool of superior students whose education, talent and background make them a recruiter’s dream.

Young Leaders

LEAD pays the Educational Testing Service, which administers the SATs, to point out top minority students who might qualify for the SBIa monthlong session at one of 11 top business schools.

LEAD also locates candidates through high school administrators and its alumni base. The organization screens thousands of potential students every year for 375 slots nationwide.

The screening process, overseen by LEAD representatives and independent college admission professionals, includes a composite score based on class rank and standardized test scores. Prospective candidates must write two essays, one recommending how to solve a business problem and the other outlining what the student hopes to gain from the program. Students must also submit academic and personal letters of recommendation.

The program attracts the attention of parents and guardians who “know what an exposure of four weeks on the campus of a business school is going to do for their child who is a very bright seed, but has not been around other bright seeds,” says LEAD president Richard Ramsey.

Each summer session, including student transportation, costs about $120,000 per school, split evenly between the host schoolwhich also covers room and boardand corporate partners. Starting in 2004, scholars each will pay $750 tuition, but grants are available to those in need.

LEAD scholars participate in interactive classes taught by university professors and visiting business executives covering a variety of disciplines, such as marketing, accounting, finance, economics, computer science, ethics and entrepreneurship.

The students analyze business case studies and visit nearby Fortune 100 companies and meet with executives. But most importantly, perhaps, the students interact with other exceptional minority studentssome for the first time in their lives.

Network for Success

LEAD was born at the University of Pennsylvanias Wharton School in 1980 as a cooperative program between Johnson & Johnson executives and Wharton professors. Both the executives and the professors felt that top minority students were giving business careers short shrift in favor of higher-profile jobs in medicine and law.

Most LEAD alumni65 percenteventually choose business careers.

One element of the programs success is that the SBI experience gives promising students a chance to see life from a different perspective.

“The first thing that it did was introduce me to the idea of becoming a businessperson,” recalls Luis Ubinas, a director with McKinsey & Co. in the San Francisco Bay area who was in the first LEAD class at Wharton in 1980. “This was before Kellogg was run by an Hispanic; before Coca-Cola was led to incredible greatness by someone Hispanic; before there were numbers of Hispanic directors at investment banks and consulting firms. There wasn’t the same level of tangible public role model available in business.”

Even though he was attending the academically advanced Collegiate School for Boys in New York City, Ubinas’ tough South Bronx home neighborhood wasn’t breeding opportunities and role models.

“If you’re growing up in the South Bronx, you don’t have that personal network, and you certainly don’t have that family network,” he says. LEAD helps minority students develop a network of friends and future colleagues that would probably not be available in their neighborhoods, Ubinas says.

As the program has matured, that network has grown with it.

“By the time my children are looking for jobs in businessassuming they go that routethey’ll have an extensive network made up of their peers who they have met over the years and also my peers who will watch out over them and show them kindness,” he says.

Not every kid needs that kind of help. Michael Peggs of Montgomery Township, near Philadelphia, attends an exclusive school and has a professional role model in his father, Michael Sr., an ophthalmologist.

Peggs entered the program last summer “with the assumption that business was for me, because that’s what my dad told me that I should do,” he says.

The SBI at the University of Michigan in Ann Arbor confirmed that. At the same time, the collegial atmosphere gave him a chance to interact with other smart kids.

“It’s an almost magical experience where they see people who are just like them,” says LEAD’s Ramsey. “Many times they are picked on [in school] because they are so bright. That happens in the minority community.”

Even Peggs, who, as a professional actor and high school track athlete has had the opportunity to meet a variety of people, was dazzled by his LEAD colleagues.

“It was the first time I was around minority students like myself who went to the top private schools...and had a solid base behind them,” he says. “We had a lot of philosophical debates [about] affirmative action, interracial dating. It was the first time there were people I could relate to on so many different levels.”

Boon for Employers

The prospect of someday hiring one of these youngsters is the attraction for corporate sponsors, who contribute $10,000 to $125,000 per year to support the LEAD program.

LEAD alumni are “a very bright, articulate group of candidates,” says Truman Bell, education program officer for ExxonMobil Foundation, a LEAD contributor that helps sponsor the SBI at the University of Texas-Austin McCombs School of Business.

LEAD scholars choose majors in every field from accounting to psychology. Among last year’s class, the No. 1 major was engineering, with 13 percent of scholars choosing that field. That fit smoothly into ExxonMobil’s plans to hire engineers who also understand business.

“These kids have been exposed a little bit to what the field is about, then they’ve made a conscious decision that they want to major in that field. That’s very healthy in developing your career,” Bell says.

“You have a lot of students who are in colleges and universities who don’t know what to major in, are still searching about what career they want to go into,” Bell says. “There are some students who, even on the day they graduate, still have no idea what they’re going to do in life and they’re still searching. LEAD helps provide that information and helps a person make a career decision.”

Keeping in Touch

LEAD’s database of more than 6,600 alumni is the program’s jewel, says Jeanne Smith, recruiting manager and corporate liaison for LEAD at General Mills in Minneapolis. Liaisons serve as primary corporate contacts, and they provide job opportunities and internships for LEAD alumni.

The database contains a wealth of information about alumni, including their current status in school or the workforce, contact information and up-to-date resumes.

“This is not available to everyone,” Smith says, noting that only sponsors and alumni have access to the database via LEAD’s web site, www.leadnational.org. “I can have all the names every summer of all the students that attended one of the programs.”

Smith follows LEAD alumni through college, graduate school and into the job market, where she points them out to her corporate recruiters. “LEAD is an important part of the diversity recruiting program,” she says. “It’s about developing the workforce to represent our consumer base.”

General Mills’ participation with the University of Minnesota SBI exposes kids to an area of the country many would never consider.

“They come here thinking ‘What am I doing in Minnesota? Poor me,’ ” Smith says. “And they leave 30 days later crying … saying, ‘This was the best month of my life. Minnesota is a great place.’ ” 

Business 101

The affiliated business schools use LEAD as an undergraduate recruiting tool; 67 percent of recent LEAD alumni attended a university that hosted an SBI.

Because the youngsters are five to 10 years away from graduate school, there’s less urgency to recruit them for the business schools, “but we feel in terms of society and diversity it’s good to get that group of students interested in a career in business,” says Vennie Lyons, associate dean at Northwestern University’s Kellogg School of Business.

There’s nothing like having LEAD on a resume, says Dia Draper, assistant director of MBA admissions and diversity recruiting for the University of Virginia’s Darden School.

“How often does something you did when you’re 16 matter when you’re 32?” she asks. “LEAD is something that students put on their resumes for the rest of their lives. That’s just how elite this is.”

Those resumes impress corporate sponsors, who keep in touch with the LEAD alumni throughout the school year by attending and sponsoring gatherings and on-campus functions, says Ramsey. Before an on-campus recruiting trip, LEAD corporate partners check the database and arrange a breakfast for alumni only.

Schools bring in local businesses during the SBI. At Darden, Draper draws speakers and guests from PricewaterhouseCoopers, KPMG and Deloitte Consulting. Smith says General Mills, just down the street from the University of Minnesota campus, helps out. Peggs, an avowed car fan, visited Ford Motor Co. and General Motors during his SBI at the University of Michigan.

Corporations also look to LEAD alumni to fill summer internships.

“J.P. Morgan Chase, a corporate sponsor, sent us a job description for their summer internship program for college sophomores,” says LEAD’s Ramsey. “We screened that and sent them 40 to 45 of the top candidates based on their criteria. This is not an uncommon practice with our corporate partners.” The company selected five alumni for internships.

“LEAD relationships enabled me to get my first summer job with Goldman Sachs,” says Charles Crockett, a partner in Ascend Venture Group and a 1983 LEAD alumnus who is on LEAD’s board of directors. “It sounds a little corny, but I can literally tie everything back to that summer in the LEAD program with respect to where I am today. The relationships that I developed are just as relevant today as they were 21 years ago. A lot of things have changed in the meantime, but the same benefits are there and the same need for the program is there.”

Covington agrees. “Programs like this are vital. For every person who has parents and a community that’s supporting them, there are 10 kids who don’t have that to fall back on. We need to do it for the 10 kids who don’t have the net.”

Jim Barthold is a freelance writer based in New Jersey

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  Many LEAD Alumni Attend
     Top Business Schools

University Number of Students Percent
University of Pennsylvania 68 9
University of Michigan-Ann Arbor 28 4
Stanford University 26 3
University of Texas at Austin 22 3
Columbia University 17 2
Harvard University 17 2
Cornell University 16 2
University of Minnesota 13 2
University of Southern California 13 2
Georgetown University 11 1
University of Florida 9 1

Source: Leadership Education and Development Program in Business Inc.

When some businesses get involved with the Leadership Education and Development Program in Business Inc. (LEAD), they offer more than fundingthey also offer their business expertise. For example, LEAD’s database was recently modernized, thanks to IBM Corp., a LEAD sponsor that donated about $60,000 worth of equipment and technical expertise to the Philadelphia-based nonprofit organization.

LEAD president Richard Ramsey pitched the project to IBM corporate executives in Armonk, N.Y., who gave it a green light. IBM’s community relations program provides computer expertise to nonprofit organizations. IBM assigned Trapier Jervay, IBM’s Philadelphia-area corporate community relations program manager, to oversee the work. Jervay found that LEAD’s Philadelphia offices “had old equipment; an antiquated, expensive web site; [and] they needed some help,” he said.

The web site, www.leadnational.org, now has more functions and features, and LEAD also can operate the site itself, cutting out the high costs of outsourcing, Jervay says.



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