Developing a Customer-Focused and Market-Focused Mindset Within the Human Resource Function
HR executives are faced with some unique challenges both within and outside the boundaries of the organization. On the inside, the HR function is being challenged to continuously enhance the services it delivers and to demonstrate its real value to top management. Externally, talent markets are steadily becoming more competitive, and companies are struggling to attract, retain and engage top-quality talent. To address these challenges, HR executives must think and act like marketers with their existing and potential employees as "customers."
In this summit, you will learn fundamental concepts and tools that will help you develop and implement a "marketing mindset" by:
- Recognizing what is means to be customer-focused and market-focused
- Understanding how the core marketing concepts – the 3 Cs (Company-Customer-Competitor),
STP (Segmentation-Targeting-Positioning) and the 4 Ps (Product-Price-Place-Promotion)
can be applied to the HR function
- Learning how to think about your existing and potential employees as your “customers”
- Building a customer service culture within the HR function
- Understanding and leveraging the service-profit chain
- Learning how to market the HR function within the organization
- Learning how to systematically influence potential employees in a 360-degree fashion
by creating a great “employee experience”
- Understanding how potential employees make decisions about their careers
- Busting organizational silos in the quest for customer-focus and market-focus thinking
- Aligning organizational vision, structure and incentives toward a customer and market-focus
Dr. Sridhar Balasubramanian is the Roy & Alice H. Richards Bicentennial Scholar and associate professor of Marketing at the University of North Carolina at Chapel Hill's Kenan-Flagler Business School. His teaching and research interests are in the areas of marketing strategy, channel portfolio management, e-commerce, direct marketing and customer relationship management, game theory and the management of competition, digitization and strategic compensation.
Sridhar is frequently recognized for his outstanding executive teaching. He is a sought after marketing expert and has taught in executive programs in India, Mexico, Portugal and the United States. Sridhar teaches marketing skills for human resources professionals in the UNC/SHRM Business of Human Resources executive program and a SHRM workshop, Recruiting the Best and the Brightest.
Sridhar received MA and PhD degrees from Yale University, an MBA from the Indian Institute of Management (IIM Bangalore-India), and a B.Tech degree from the Indian Institute of Technology (IIT Kharagpur-India).
• Download Registration Form (PDF)
Hotels
Paul J. Rizzo Conference Center
UNC-Chapel Hill Campus Housing
150 Dubose Home Lane
Chapel Hill, NC 27514
(Ranked #1 by the Financial Times for food and accommodations)
919-913-2098
Courtyard Marriott
100 Marriott Way
Chapel Hill, NC 27517
919-883-0700
Carolina Inn
211 Pittsboro Street
Chapel Hill, NC 27516
919-933-2001
 Copyright©
-
Society for Human Resource Management
1800 Duke Street • Alexandria, Virginia 22314 USA
Phone U.S. Only: (800) 283-SHRM
Phone International: +1 (703) 548-3440
TTY/TDD: (703) 548-6999
Fax: (703) 535-6490
Questions? Contact SHRM
Careers: Careers@SHRM
SHRM Privacy Statement
|
EXECUTIVE EDUCATION COURSES
CCL: Leadership Development for HR Professionals
CCL: Coaching for Human Resource Professionals
UNC-Chapel Hill/SHRM Executive Program: The Business Of Human Resources
UCLA Anderson School of Management: Advanced Program in Human Resource Management: Visionary Global HR Management That Drives Business Results
2008 Executive HR Network Summits
REGISTRATION
FAX:
Fax your Registration Form to (703) 535-6477.
If you need additional information please contact:
Lillian McFadden
Society for Human Resource Management
Phone:
(703) 535-6122 lmcfadden@shrm.org
|
