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SHRM® Business Education: Attracting and Retaining Top Talent
Nov. 21, 2008 | Montreal, Quebec
Program Location:
Hyatt Regency Montreal Centre-Ville
1255, Rue Jeanne-Mance
Montreal, Quebec, Canada H5B1E5
SHRM and the Quebec HR association (ORHRI) partner to deliver, for the first-time in
Montreal, an exclusive professional development opportunity for senior HR professionals,
Attracting and Retaining Top Talent with Dr. Chris Collins of Cornell University.
Register today, seating is limited.
About the Program
Schedule
Program Location and Accommodations
How to Register
Registration Fees
About the Speaker
About ORHRI
ABOUT THE PROGRAM
The overall objectives are to familiarize HR managers and executives with the concepts and decisions involved in developing an effective employment brand, and retaining employees through employee engagement and embeddedness. More specifically, the objectives of the course are:
- To provide course participants with an overview of how to identify and create the elements of an effective employment brand
- To identify the choices involved in matching recruitment advertising and recruiting channels to the organization's employment brand
- To identify different strategic options organizations can follow to retain employees including employee engagement and employee embeddedness
Course Outline
1. Review of the concept of brand equity and employment brands
a. What is brand equity
b. What is an employment brand
c. What are examples of successful employment brands
d. How do I identify the employment brand of my organization
2. Review of the best practices for communicating an employment brand
a. Development of the employment brand message
b. Identification of the alternative channels for communicating
c. How to choose optimal communication channel
3. Employee engagement and retention
a. What is employee engagement
b. Identification of how employee engagement affects retention
c. The role of HR and leadership in creating employee engagement
4. Employee embeddedness and retention
a. What is employee embeddedness
b. Shaping a system of HR practices to create employee embeddedness
Recertification Hours:
Earn 7.5 strategic management credits
SCHEDULE
Nov. 21, 2008
One-day Seminar: 8:00 a.m. – 5:00 p.m.
Registration opens at 7:00 a.m.
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PROGRAM LOCATION AND ACCOMMODATIONS
Contact Hyatt Regency Montreal Centre-Ville directly to make room reservations.
Hotel Details:
Hyatt Regency Montreal Centre-Ville
1255, Rue Jeanne-Mance
Montreal, Quebec, Canada H5B1E5
+1-514-982-1234
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HOW TO REGISTER
Online only at https://www.showreg.net/SHMT0811L/
REGISTRATION FEES
Please note: Registration fees are in Canadian Dollars. For registrations from the U.S. the amount will be converted by your credit card company and will appear on your statement in U.S. dollars.
SHRM and ORHRI members:$745 CDN
Nonmembers of SHRM and ORHRI:$1,005 CDN
Please visit www.xe.com/ucc/ for the most current exchange rate.
Register early; classes fill quickly. Please confirm your registration before making your hotel arrangements.
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ABOUT THE SPEAKER
Christopher J. Collins, Ph.D.
Cornell University
Christopher J. Collins, Ph.D., is an assistant professor of Human Resource Management in the School of Industrial and Labor Relations at Cornell University. He earned his Ph.D. in human resources and organizational behavior from the Robert H. Smith School of Business at the University of Maryland. His research interests include strategic human resource management, firm innovation and knowledge creation, employee recruitment, and employment brand equity.
Dr. Collins’ research has appeared in the Academy of Management Journal, Journal of Applied Psychology, Human Performance, Human Resource Management Review and the Academy of Management
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ABOUT ORHRI
ORHRI (Quebec HR association) is the primary human resources management and
industrial relations reference organization in Quebec. Recipient of a Grand Prix québécois de la qualité in 2005, the Ordre has a membership of more than 9,000 dynamic professionals, including over 7,000 CHRPs and CIRCs. It is the only organization authorized by the Professional Code to confer the designations of certified human resources professional and certified industrial relations counsellor. Active in all sectors – businesses, government organizations, unions, universities, and consulting firms – CHRPs and CIRCs work in industrial relations, human resources management, occupational health and safety and in-house professional development.
www.orhri.org
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