9 Tips That Will Keep Employees Engaged with Their Benefits All Year Long



Presenter: Bob Armour, Jellyvision

Original Program Date: February 2019 (available for on-demand viewing through January 2020)

Program length: 60 minutes

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Putting together a benefits package that keeps your employees and your CFO happy is challenging, time consuming, expensive -- and totally useless if your benefits communication puts employees to sleep or, worse, confuses them.

The thing is, just a little bit of time spent targeting specific employee groups year-round will pay off in a big way. Employees who understand and appreciate their benefits will make better decisions, stay loyal to your company longer, and leave less sleep-drool on the conference room table.

Join Bob Armour, chief marketing officer for ALEX by Jellyvision, as he shares 9 proven tips for crafting targeted benefits messages that engage employees throughout the year and throughout their time at your company. Specifically, you’ll learn:
  • Easy strategies for breaking your employees into segments—by tenure, demographic, and job function—to deliver better, targeted messages
  • Messaging techniques used by the country’s most innovative employers to get employees to act on benefits messages throughout the year
  • Behavioral science insights you can use to encourage employees to make better decisions—and boost loyalty while you’re at it

Learn about our speaker About the Presenter: Bob Armour is the chief marketing officer for ALEX at Jellyvision. A marketing vet with more than 25 years of experience creating campaigns for a wide variety of companies, he knows right-place, right-time messaging like the back of his hand. Since joining Jellyvision, Armour has immersed himself in the challenge of helping HR professionals communicate benefits to their employees in a uniquely personalized and effective way that makes them look like a hero – to their employees and their bosses.

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Recertification Credit

SHRM Certification has approved this webcast for 1 PDC toward SHRM-CP and SHRM-SCP recertification. A program code will be provided at the end of the webcast. The program also meets recertification credit standards set by the HR Certification Institute and other HR certifying bodies, but candidates must manually enter their activity into their records.

Please note: If you have claimed recert credit for the version fo this program that aired in June 2018, you can not claim a second credit for this version of the program.

Webcast Sponsor

This webcast is sponsored by ALEX by Jellyvision




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