How to Win the Talent War with a Data-Driven Plan Design and Employee-Focused Benefits Communications



Presenter: Bob Armour, Jellyvision

Original Program Date: April 2019 (available for on-demand viewing through March 2020)

Program length: 60 minutes

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Health care costs continue to rise, and yet—with unemployment rates at 50-year lows—job candidates (and your existing employees) expect more generous benefits than ever before. What’s a budget-conscious employer trying to stay competitive to do?

Join benefits communication expert Bob Armour as he explains how companies can attract and retain top talent by using industry- and workforce-specific data to create better-fit plan designs -- and by more strategically marketing the value of those benefits to your workforce. Specifically, you’ll learn:

  • The five metrics you should track to gain insight into your employees’ benefits priorities, your biggest cost drivers, and how to create a plan design that weighs them both
  • Four tips on creating surveys that deliver meaningful employee info
  • Benefits communication tips cribbed from the world of marketing and consumer user experience that will help you engage your employees—and get them to appreciate everything you’re already offering
  • And more

Learn about our speaker About the Presenter: Bob Armour is the chief marketing officer for ALEX at Jellyvision. A marketing vet with more than 25 years of experience creating campaigns for a wide variety of companies, he knows right-place, right-time messaging like the back of his hand. Since joining Jellyvision, Armour has immersed himself in the challenge of helping HR professionals communicate benefits to their employees in a uniquely personalized and effective way that makes them look like a hero – to their employees and their bosses.

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Recertification Credit

SHRM Certification has approved this webcast for 1 PDC toward SHRM-CP and SHRM-SCP recertification. A program code will be provided at the end of the webcast. The program also meets recertification credit standards set by the HR Certification Institute and other HR certifying bodies, but candidates must manually enter their activity into their records.

Webcast Sponsor

This webcast is sponsored by ALEX by Jellyvision



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