11 Marketing Best Practices to Make Employees Pay Attention To – and Act On – Your Open Enrollment Communication

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Presenter: Bob Armour, Jellyvision

Original program date: July 2017 (program no longer available)

Program length: 60 minutes

With open enrollment around the corner, right now the smartest benefits professionals are asking themselves: What would Don Draper do? There’s plenty you can do to get employees to stop sleepwalking through open enrollment once and for all and take the actions you want – you just need to borrow some tricks from your colleagues in the marketing department.

In this program, 25-year marketing pro Bob Armour will explain how your HR team can adapt the tried-and-true communication strategies used by the country’s best marketers and creatives to connect with—and motivate—your employees so that they make smarter benefits decisions at open enrollment. Whether you’re rolling out a new plan, trying to increase usage in a retirement or tax-savings plan, or have some other goal—this webinar will give you immediately useful plug-and-play advice for getting through to even your hardest-to-reach employees.

Specifically, you’ll learn:

  • How to create eye-catching, action-driving messages that immediately answer the million-dollar question every employee has: “What’s in It for Me?”
  • Six tips for setting goals, focusing your message, and measuring results.
  • Five out-of-the-box techniques for reaching employees with and without work computers.


Learn about our speaker About the Presenter: Bob Armour is chief marketing officer for ALEX at Jellyvision. A marketing vet with more than 25 years of experience creating campaigns for a wide variety of companies, Armour knows right-place, right-time messaging like the back of his hand. Since joining Jellyvision, he has enjoyed the challenge of helping HR professionals communicate benefits to their employees in a uniquely personalized and effective way that makes them look like a hero – to their employees and their bosses.

Recertification Credit

Viewing this webcast in its entirety qualifies for a recertification credit hour that may be counted toward SHRM-CP and SHRM-SCP recertification from SHRM and recertification from the HR Certification Institute (general credit).

Webcast Sponsor

This webcast is sponsored by ALEX by Jellyvision


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