How to Create Recruiting Personas


Presenter: Katrina Kibben, Three Ears Media

Original Program Date: August 2019 (available for on-demand viewing through November 2019)

Program length: 60 minutes

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Recruitment marketing strategy shouldn't be a guessing game.

Before spending a dollar on promoting a job, you should know who you're recruiting, how they spend their time online and what messages will help you convert great people into quality candidates. However, few take that approach. They spray and pray, posting their jobs everywhere in hopes they fill the roles with a warm body -- not the right candidate persona. In this program, Katrina Kibben of Three Ears Media will discuss how to create recruiting personas by identifying the characteristics, skills and traits of your perfect candidates. She will discuss how to take this information to create a recruitment marketing plan that reflects motives and passions of your ideal candidate personas, digital channels where they search for jobs and specific creative and messaging strategies that you need to make the right hire.

Learn about our speakerAbout the Presenter: Katrina Kibben is the Chief Executive Officer and Founder of Three Ears Media. For most of her career, Kibben has been a marketer living in a recruiter's world -- listening to both sides of the talent equation to understand the real issues and find solutions for engaging and hiring better people. Today, she uses her technical marketing know-how and way with words as the co-founder and CEO of Three Ears Media to help both established and emerging brands develop and deliver content that fuels smart recruitment marketing that makes the right people apply. Kibben has written for, Fortune, SHRM and many other digital publications. She is a recognized leader in recruiting and employer branding who speaks regularly at conferences around the world.

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Recertification Credit

SHRM Certification has approved this webcast for 1 PDC toward SHRM-CP and SHRM-SCP recertification. A program code will be provided at the end of the webcast. The program also meets recertification credit standards set by the HR Certification Institute and other HR certifying bodies, but candidates must manually enter their activity into their records.

Webcast Sponsor

This webcast is sponsored by Talroo




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