Six Key Elements of an Engaging Culture


Presenter: Gary Beckstrand, O.C. Tanner Institute

Original program date: October 2017 (this program is no longer available)

Program length: 60 minutes

An engaging culture is a magnet for talent. So it’s important to create a culture that people love. A place where ideas flow freely, progress comes naturally, and people wake up excited to come to work each morning to do something great. But what is culture? And where should your organization be focusing to ensure your culture becomes a magnet for talent?

After assessing hundreds of corporate culture models, identifying thousands of focus areas professed to impact culture, talking in-person and surveying 10,000 employees around the globe, O.C. Tanner has developed a culture model built on six key elements.

In this program, Gary Beckstrand of the O.C. Tanner Institute will review:

  • Six key elements of an engaging culture, and how they vary across the globe.
  • How these elements impact recruitment, engagement, retention, innovation and great work.
  • Why a strategic focus on culture is essential to your success.

Learn about our speaker About the Presenter: Gary Beckstrand is vice president of the O.C. Tanner Institute. He has 27 years of research, marketing, and business development experience. Beckstrand has consulted with numerous Fortune 100 companies to assess recognition cultures, develop strategic solutions and measure results. Prior to joining O.C. Tanner, Beckstrand managed many well-known brands for global organizations, including Frito-Lay, Kellogg’s and Franklin Covey.

Recertification Credit

Viewing this webcast in its entirety qualifies for a recertification credit hour that may be counted toward SHRM-CP and SHRM-SCP recertification from SHRM and recertification from the HR Certification Institute (general credit).

Webcast Sponsor

This webcast is sponsored by O.C. Tanner



Job Finder

Find an HR Job Near You
Post a Job


Join us for the largest and best HR conference in the world, June 23-26, 2019 in Las Vegas.



Find the Right Vendor for Your HR Needs

SHRM’s HR Vendor Directory contains over 10,000 companies

Search & Connect