New Member Promotion Ends 9/30 >>> Save $15 and get a SHRM tote!
Employers are offering creative perks to attract and retain today’s workers.
Plus all the HR resources you need to be more efficient and effective this fall!
Prepare for your exam with the guidance of a SHRM-certified instructor in Boston, Oct. 24-26.
Learn how to make the business case for diversity, October 25-27.
Six ways leaders can protect their reputation during a reduction in force
Impressions are a finite resource, which is why first impressions count. Yet now, more than ever, personal recommendations are spoiled by bad first impressions, and brand advocacy is sullied by negative PR.
In our social media-driven world, we must be aware of the impressions word of mouth creates—especially during sensitive situations such as workforce reductions.
Recently, Karen Stevens, vice president of Practice Strategy at RiseSmart, a provider of outplacement and career management solutions, identified six ways to maintain a strong employer brand during a restructuring that apply to everyone from HR to the CEO:
A company should give all impacted individuals access to job coaches, resume writers or job search tools so that everyone who leaves the company as a result of a RIF feels like they have at least been given a fair chance.
Business leaders must be fiercely proactive about protecting their brands, and the best way to do that is to genuinely care about and protect their employees, from the first impression to long after the last.
Sanjay Sathe is president and CEO of RiseSmart, a next-generation outplacement solutions and career transition service.
You have successfully saved this page as a bookmark.
Please confirm that you want to proceed with deleting bookmark.
You have successfully removed bookmark.
Please log in as a SHRM member before saving bookmarks.
Your session has expired. Please log in again before saving bookmarks.
Please purchase a SHRM membership before saving bookmarks.
An error has occurred
Recommended for you
Join SHRM's exclusive peer-to-peer social network
SHRM’s HR Vendor Directory contains over 3,200 companies