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Six ways leaders can protect their reputation during a reduction in force
Impressions are a finite resource, which is why first impressions count. Yet now, more than ever, personal recommendations are spoiled by bad first impressions, and brand advocacy is sullied by negative PR.
In our social media-driven world, we must be aware of the impressions word of mouth creates—especially during sensitive situations such as workforce reductions.
Recently, Karen Stevens, vice president of Practice Strategy at RiseSmart, a provider of outplacement and career management solutions, identified six ways to maintain a strong employer brand during a restructuring that apply to everyone from HR to the CEO:
A company should give all impacted individuals access to job coaches, resume writers or job search tools so that everyone who leaves the company as a result of a RIF feels like they have at least been given a fair chance.
Business leaders must be fiercely proactive about protecting their brands, and the best way to do that is to genuinely care about and protect their employees, from the first impression to long after the last.
Sanjay Sathe is president and CEO of RiseSmart, a next-generation outplacement solutions and career transition service.
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