As Chief Marketing Officer, Jeaneen is responsible for all activities
related to conceptualizing and implementing market strategy and
achieving marketing targets. She is responsible for providing executive
leadership and management of SHRM’s marketing activities worldwide.
Jeaneen is a marketing executive and business strategist with 30 years of experience in both B2B and B2C organizations.
Prior to joining SHRM, she was Senior Vice President, Marketing at
Merkle Inc., leading the marketing strategy and execution for the
performance marketing agency, where over the course of 5 years, Jeaneen
transformed the marketing organization into a strategic asset to the
business while gaining recognition with multiple Stevie Awards for
marketing and customer experience programs.
Previously, Jeaneen was the Head of Global Product and Channel
Marketing at the Corporate Executive Board (CEB). While there, she
architected the marketing organization to support 7 practice areas and
54 programs for both acquisition and retention marketing. She also
cofounded two marketing-related entrepreneurial ventures in suburban
Washington, D.C., one of which was acquired by AES, Inc.
Earlier in her career, Jeaneen spent more than 10 years in the telecommunications industry at both Sprint and AT&T.
She holds a Bachelor of Science in marketing from the University of
Scranton and attended Cornell University’s Executive Management Program
while at AT&T.