SHRM Offers Country Information, Cultural Assessment Tool

By SHRM Online staff Jul 5, 2012

Society for Human Resource Management (SHRM) members doing business in other countries—or preparing to—now can take advantage of a comprehensive information resource released this month.

Detailed Country Guides, accessed through SHRM Online, provide detailed information and advice on how to conduct business and manage employees effectively in more than 60 countries. The guides also include an online assessment of your personal characteristics on five dimensions of culture, which can be compared to typical profiles in other countries.

The service is powered by Aperian Global, a consulting, training and web tools company that specializes in global talent development and improving business interactions across borders. The San Francisco-based company has more than 200 employees and associates in more than 80 countries.

Attendees at the SHRM 2012 Annual Conference in Atlanta in late June were able to see and try Detailed Country Guides in the SHRMStore, The Hive and the Global Networking Lounge.

The service can be accessed on SHRM Online here: GlobeSmart Country Guides.

50-Plus Topics Covered

The country guides review data and advice on more than 50 topics for each country, including business skills (managing and motivating employees, negotiating and communication); culture and customs (core values and the business environment); travel, economic, political, geographic and other general information; and pronunciation and language guidance for common names and phrases.

The self-assessment tool helps users identify their personal work style across five dimensions of culture: independence-interdependence, egalitarianism-status, risk-restraint, direct-indirect communications style and task-relationship orientation.

Users can compare their profile with composite profiles for each country, derived from 400,000 users from more than 60 countries. (The assessment is available only for the personal use of SHRM members, not nonmember colleagues.) Explanatory guidance explores the implications of various profiles for interactions with others.

Detailed Country Guides provide “a significant body of global information with quick access to specific content on effectively conducting business abroad,” said Gary Rubin, SHRM senior vice president for publishing and e-media. He said the new member service is an invaluable resource for anyone who works on a global team, has global job responsibilities, works with employees from diverse cultural backgrounds or travels internationally.


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