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Jessica Perry serves as SHRM’s senior vice president of SHRM’s Publishing and Media Division.
A highly accomplished and pioneering leader in digital publishing,
Perry has more than 25 years of experience directing the online
initiatives for major media operations, with an emphasis on premium and
multimedia product and revenue development, content marketing and native
Most recently, Perry was Vice President and General Manager at
National Journal Group, overseeing digital strategy and operations for
free, membership and mobile products of the non-partisan politics and
policy publisher, serving B2C and B2B markets. During her two-year
tenure, she oversaw a website re-launch that contributed to a doubling
of traffic and drove new revenues from non-standard and sponsored ad
units, as well as an award-winning launch of Hotline Race Tracker, a
social media-centric elections dashboard.
Prior to this, Perry led product operations at Conde Nast Digital,
responsible for defining, developing and implementing web and mobile
product initiatives and enhancements for more than 20 brands, including
The New Yorker, Wired GQ, Epicurious, and Glamour. In a consulting
capacity, she led business development efforts for Yahoo! Finance, and
also advised an award-winning TV production company on the launch of
celebrity mobile apps.
Perry began her career laying the digital future for Dow Jones, with
roles spanning editorial, marketing, business and product
development. As a reporter, she covered the stock market for a
pre-internet broadcast operation delivering customized investment
information. Later, she initiated the first web content licensing
efforts for Dow Jones, and was on the founding team of the Wall Street
Journal Online. As SVP of Marketing and Business Development for the
company’s Consumer Electronic Publishing group, she oversaw circulation
and marketing for WSJ.com, MarketWatch and Barron’s.
Perry is on the advisory board of Market Realist, a start-up providing
free ETF research and newsletters, and has been an advisor to Broadcast
Interactive Media. She has also served on the board of the Software
& Information Industry Association.
In recent years, Perry has been active in organizations that provide
career training and counseling to low-income, unemployed individuals, as
well as mentoring to at-risk youth.
She earned both Master’s and Bachelor’s degrees in journalism from Northwestern University.
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