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Society for Human Resource Management (SHRM) shows that increased employee morale, a better public image, and efficiency top the reasons why organizations should consider a corporate sustainability program.
The survey shows that 53 percent of organizations said their sustainability initiatives improved employee morale. Slightly more than half—51 percent—said such programs created a stronger public image for the organization. A little less than half, or 47 percent, reported more efficient business processes.
Roughly four out of 10 (37 percent) organizations report calculating the return-on-investment, or ROI, on their sustainability initiatives.
Among those that calculated ROI, 56 percent report a positive return on investment while 39 percent note too early to tell at the time of survey. Five percent calculated a break-even point. Only one percent calculated a negative ROI.
“Sustainability initiatives can play a large part in boosting an employer’s brand and improving employee retention,” said Alexander Alonso, Ph.D., SPHR, vice president of research at SHRM.
The 2012 numbers are mostly improved over 2010 when 47 percent of HR professionals reported a positive return on investment while 46 percent reported it too early to tell. Six percent calculated a break-even point. Only one percent calculated a negative ROI.
The most recent survey shows that 72 percent of organizations are engaged in sustainable business practices, unchanged since 2010. A breakdown shows that 50 percent have a formal policy directly tied to business strategy. Roughly four in 10, or 42 percent, have an informal policy. Only eight percent have no policy in place.
survey identifies five methods HR professionals use to engage employees in volunteer community outreach initiatives:
The SHRM survey defines sustainability as: the commitment by organizations to balance financial performance with contributions to the quality of life of their employees, the society at large, and environmentally sensitive initiatives.
To read the complete survey, click:
SHRM surveyed 713 HR professionals, randomly selected from its membership.
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About the Society for Human Resource Management
The Society for Human Resource Management (SHRM) is the world’s largest association devoted to human resource management. Representing more than 260,000 members in over 140 countries, the Society serves the needs of HR professionals and advances the interests of the HR profession. Founded in 1948, SHRM has more than 575 affiliated chapters within the United States and subsidiary offices in China and India. Visit SHRM Online at
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