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(Alexandria, Va., January 26, 2006)—The Society for Human Resource Management (SHRM) was the sole sponsor of CNBC’s 2006 U.S. coverage of the World Economic Forum (WEF) in Davos, Switzerland. SHRM is the world’s largest association dedicated to the human resource (HR) profession with a mission to serve the professional and advance the profession.
The sponsorship is part of SHRM’s campaign to elevate the visibility of the HR profession and will highlight the importance of the forum’s discussions regarding labor, business and the future needs of the world’s workforce. SHRM’s credits are airing on CNBC’s “ Closing Bell,” “Kudlow & Company,” “On the Money” and “Power Lunch.”
WEF is the premier gathering of international leaders from business, government, academia, media and civil society, covering a wide range of issues including global economic growth, trade, business management, technology and cultural understanding. CNBC is the primary broadcast organization at the WEF and is the only media outlet granted a studio within the complex.
The SHRM WEF sponsorship is part of a dynamic new relationship with CNBC that includes sponsorships of other programs that focus on business and the strategic management of human capital. SHRM is also sponsoring new programs on PBS and American Public Media’s Marketplace.
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