New Mobile App Now Available for SHRM Annual Conference

Apr 3, 2012
2012 Annual Mobile App image


ATIV Software allows attendees the ability to manage, personalize conference experience

Alexandria, Va., April 3, 2012 — A new mobile application released today will allow attendees at the Society for Human Resource Management’s 2012 Annual Conference & Exposition to navigate the Society’s signature event attracting more than 10,000 HR and business leaders.

ATIV Software of Santa Rosa, Calif., developed the app for the annual conference of the Society for Human Resource Management (SHRM), being held June 24-27 in Atlanta. The free app gives attendees access to the conference schedule of speakers, speaker information, maps and exhibitor details, as well as tools to connect.

“With thousands of attendees and hundreds of educational sessions and speakers, SHRM’s annual conference is the place to be for HR professionals,” said Henry G. (Hank) Jackson, president and CEO of SHRM. “We want to make the experience as easy and convenient as possible for attendees. The new conference app incorporates all the tools our members need to successfully experience the world’s largest HR conference.”

The SHRM 2012 annual conference app is based on ATIV’s EventPilot 6.0. It is available for iPhone, iPad and Android phones and tablets.

“The conference attendee’s experience is the most important contributing factor when we design EventPilot conference apps,” said Silke Fleischer, CEO and co-founder of ATIV Software. “SHRM attendees will save time by easily managing the program interactively on their mobile device. The EventPilot conference app, with keyword filters and schedule synchronization, is an invaluable tool in today’s conference experience.”

Availability: The free iPhone and iPad conference apps are available now in the App Store. The free Android event app is available in the Android market and at the Amazon App Store. A web version for web-enabled devices is available at

Media: For more information, contact Kate Kennedy of SHRM Media Relations at 703-535-6260 or or Jennifer Hughes at 703-535-6072 or

About SHRM

The Society for Human Resource Management is the world’s largest association devoted to human resource management. Representing more than 260,000 members in more than 140 countries, the Society serves the needs of HR professionals and advances the interests of the HR profession. Founded in 1948, SHRM has more than 575 affiliated chapters within the United States and subsidiary offices in China and India. For more information, visit or follow us on Twitter @SHRMPress.

About ATIV Software

ATIV Software offers EventPilot, the customizable mobile conference app for corporate event and association meeting planners. EventPilot is available as a native app for the iPhone, iPod Touch, iPad, and Android as well as a mobile web version for all other web-enabled devices, including the BlackBerry. For more information, visit


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