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(Alexandria, Va., June 25, 2007)—The Society for Human Resource Management (SHRM) has unveiled a global branding campaign intended to strengthen the worldwide communication of its messages.
The campaign was announced at SHRM's 59
th Annual Conference and Exposition in Las Vegas, NV, before an estimated 15,000 human resource (HR) professionals from around the world.
The new logo and branding campaign reflect the association's growing influence and reputation and its goal to provide a unifying voice to its 220,000 members, located in 550 chapters in more than 100 countries. The launch comes at a time of intense U.S. national debate on pressing HR issues such as healthcare, immigration, retirement security and globalization.
"Our new branding efforts will go a long way toward making a strong SHRM brand even stronger," said SHRM President and CEO Susan Meisinger. "Our goal is to demonstrate more clearly who and what SHRM is and how we provide our members with the relevant and personalized service and information they need at each and every stage of their careers."
The new look not only mirrors SHRM's current popular image but also marks the beginning of a higher profile for the Society and its members. An increasing number of executives, policy makers, scholars and journalists are seeking to leverage SHRM expertise, and they are also looking for SHRM to play an even greater role in major workplace issues at home and overseas. The campaign will be ongoing over the course of a year, unifying and anchoring some 89 SHRM sub-brands.
SHRM was founded in 1948, when it held its first annual conference attended by 67 participants in Ohio. Today, it has a staff of more than 300 employees working in 20 specialized departments. Its conference in Las Vegas this week hosts over 15,000 HR professionals with significant representations from China, Japan, the UK, Canada and India.
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