New Mobile App Connects SHRM Conference Attendees

ATIV Software releases multi-feature meeting app for use at HR event in Las Vegas

Mar 24, 2011

ATIV Software releases multi-feature meeting app for use at HR event in Las Vegas

Alexandria, Va., March 24, 2011 — A new and innovative mobile application will provide attendees at the Society for Human Resource Management’s 2011 Annual Conference & Exposition with an intuitive program guide and networking capabilities.

The app was developed by ATIV Software for the annual conference of the Society for Human Resource Management (SHRM), which brings together thousands of professionals at the world’s largest human resources conference. The free app — which is available now — will offer attendees at the June 26-29 event in Las Vegas access to the conference schedule, speaker information, maps and exhibitor details as well as tools to connect and share information with other conference-goers.

“SHRM is committed to using innovation and technology to meet the needs of our members,” said Henry G. (Hank) Jackson, SHRM’s interim president and CEO. “The annual conference is a rich professional-development experience, and this new mobile app will help attendees more efficiently navigate the conference and network with one another.”

The SHRM 2011 annual conference app is based on ATIV’s EventPilot Plus and is available for iPhone, iPod Touch, iPad and Android devices, ideal for venues with limited Internet connectivity or cell reception. A widget-like app is available for BlackBerry users, and a mobile-optimized web version allows other device users to easily browse the conference program.

The app’s features include:

  •  An ability to connect with other attendees — unique slide tweeting and integration of Twitter, Bump and QR technology to allow easy networking.
  • Real-time updates — notifications about sessions, program changes and Twitter updates without having to leave the first screen.
  •  A vibrant experience — PowerPoint slides, YouTube video, PDFs and handouts when they become available; surveys and polls; and note-taking.

“The SHRM 2011 meeting app allows attendees to focus on the learning and networking opportunities available during the conference,” said Silke Fleischer, co-founder and CEO of ATIV Software. “By taking advantage of EventPilot’s digital program guide, attendees can access session and speaker info to customize their conference schedule. Through innovative networking capabilities, SHRM 2011app lets attendees and organizers stay connected throughout the entire conference.”

Availability: The free iPhone conference app is available now in the App Store. The free Android event app is available in the Android market. A simplified web version and BlackBerry widget are available at

Media: For more information, contact Kate Kennedy of SHRM Media Relations at 703-535-6260 or or Jennifer Hughes at 703-535-6072 or

About SHRM

The Society for Human Resource Management is the world’s largest association devoted to human resource management. Representing more than 250,000 members in more than 140 countries, the Society serves the needs of HR professionals and advances the interests of the HR profession. Founded in 1948, SHRM has more than 575 affiliated chapters within the United States and subsidiary offices in China and India. For more information, visit

About ATIV Software

ATIV Software offers EventPilot, the customizable mobile conference app for event and meeting planners. EventPilot is available as a native app for the iPhone, iPod Touch, iPad, and Android as well as a BlackBerry widget and mobile web version for all other web-enabled devices. For more information, visit


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