BLUEPRINT
Drafting the Future of Work: Compliant. Connected. Competitive.
SHRM BLUEPRINT is a strategic forum for HR leaders, legal experts, and executives to design clear compliance and performance-driven workforce strategies. BLUEPRINT should be stylized in all-caps when written in copy.
LOGO
COLOR PALETTE
Primary
BLUEPRINT
HEX#: 005A9C
COOL GRAY 3 C
HEX#: DDDDDD
Core Brand
SHRM DARK BLUE
HEX#: 1B3C69
SHRM BRIGHT BLUE
HEX#: 0076BE
SHRM SUPERDARK
HEX#: 000000
WHITE
HEX#: FFFFFF
Accent
LIGHT BLUEPRINT
HEX#: C0CFE4
TYPOGRAPHY
GRAPHIC ELEMENTS
PHOTOGRAPHY
APPLICATIONS
