LOGO
COLOR PALETTE
Primary
BLUEPRINT BLUE
HEX: #005A9C
RGB: 0, 90, 156
CMYK: 97, 69, 10, 1
COOL GRAY
HEX: #DDDDDD
RGB: 221, 221, 221
CMYK: 12, 9, 10, 0
Core Brand
SHRM DARK BLUE
HEX: #1B3C69
RGB: 27, 60, 105
CMYK: 99, 82, 33, 20
SHRM BRIGHT BLUE
HEX: #0076BE
RGB: 0, 118, 190
CMYK: 87, 49, 0, 0
BLACK
HEX: #000000
RGB: 0, 0, 0
CMYK: 75, 68, 67, 90
WHITE
HEX: #FFFFFF
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0
Accent
LIGHT BLUE
HEX: #C0CFE4
RGB: 192, 207, 228
CMYK: 23, 12, 3, 0
CTA Accent
SKY BLUE
HEX: #43D7FF
RGB: 91, 203, 245
CMYK: 55, 0, 0, 0
TYPOGRAPHY
GRAPHIC ELEMENTS
PHOTOGRAPHY
GUIDELINES
- Photography should reflect the topic of the placement/piece it is being selected for.
- Choose photography that features inclusion and diversity.
- Photography can be a mix of workers in office settings, professionals at events/conferences and location imagery.
- Well lit, action shots, nothing obviously posed/staged.
- Tone: optimistic, genuine, sincere, and inspiring.
