SHRM Center for Inclusion & Diversity
OVERVIEW
The SHRM Center for Inclusion & Diversity (CID) branding reflects a modern, research-driven identity. The visual system is designed to communicate credibility, clarity, and connection while reinforcing the Center's role as a trusted leader in advancing evidence-based inclusion strategies.
The visual system reflects:
Diversity as the input
Civility as the process
Inclusion as the outcome
A signature visual that illustrates the Center's future-focused framework for inclusion and diversity. Designed for presentations, reports, marketing materials, and other external communications, it provides a consistent way to communicate the Center's approach and reinforces a cohesive brand narrative across touchpoints.
LOGO
COLOR PALETTE
SHRM DARK BLUE
RGB: 27, 60, 105
CMYK: 99, 88, 33, 21
PANTONE: 534 C
HEX#: 1B3C69
SHRM Medium Blue
RGB: 38, 93, 147
CMYK: 91, 66, 18, 3
PANTONE: 641 C
HEX: #265D93
ROYAL BLUE
RGB: 61, 49, 205
CMYK: 91, 84, 0, 0
PANTONE: 2369 C
HEX: #4030D6
SUPER DARK BLUE
RGB: 0, 9, 62
CMYK: 100, 94, 38, 55
PANTONE: 282 C
HEX#: 00093E
ICE BLUE
RGB: 197, 229, 255
CMYK: 23, 2, 0, 0
PANTONE: 290 C
HEX#: C5E5FF
Ivory
RGB: 237, 224, 206
CMYK: 6, 10, 18, 0
PANTONE: 7506 C
HEX#: EDE0CE
WHITE
HEX#: FFFFFF
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0
PANTONE: White C
GRAPHIC ELEMENTS
PHOTOGRAPHY
APPLICATIONS
