SHRM x Kogan Page Publishing
The SHRM Publisher Board has developed a visual and content strategy that delivers a personalized experience for SHRM's diverse audience segments, aligned with Kogan Page's established audience personas.
At the core of the SHRM and Kogan Page co-publishing partnership is a shared mission: to deliver expert, relevant, and transformative content that shapes the future of all things work on a global scale. Our goal is to inspire meaningful action and evoke innovative thinking through high-quality educational content and resources, reinforcing SHRM's role as a trusted global leader in continuous career development and workplace advancement.
SHRM Logo Guidelines
Co-branding Layout
Personas & Audiences
Overview of personas and audiences, visual guidelines by persona, and mood board recommendations to inform imagery and achieve intended tone for each audience.
Early Career Persona
Midcareer Persona
Senior Career Persona
