LOGO
TYPOGRAPHY
COLOR PALETTE
SUPER DARK BLUE
RGB: 0, 9, 62
CMYK: 100, 94, 38, 55
PANTONE: 282 C
HEX#: 00093E
SHRM DARK BLUE
RGB: 27, 60, 105
CMYK: 99, 83, 33, 21
PANTONE: 534 C
HEX#: 1B3C69
POWDER BLUE
RGB: 121, 173, 216
CMYK: 51, 21, 2, 0
PANTONE: 542 C
HEX#: 79ADD8
SHRM ICE BLUE
RGB: 197, 229, 255
CMYK: 23, 2, 0, 0
PANTONE: 290 C
HEX#: C5E5FF
SHRM BRIGHT BLUE
RGB: 0, 118, 190
CMYK: 90, 48, 0, 0
PANTONE: 285 C
HEX#: 0076BE
LEMON
RGB: 251, 81, 51
CMYK: 0, 32, 90, 0
PANTONE: 143 C
HEX#: FBB533
TEXTURES & GRAPHIC ELEMENTS
PHOTOGRAPHY
APPLICATIONS
Event Name Usage Guidelines
LEAP Employment Law Conference
First mention: Write out the full name as LEAP Employment Law Conference, In Partnership With SHRM.
Use the exact phrasing In Partnership With SHRM. Do not use variations such as “Presented by SHRM” or “Partnered With SHRM.”
When the full name is used in the middle of a sentence, use a matching comma after “In Partnership With SHRM.” For example, “Register to attend LEAP Employment Law Conference, In Partnership With SHRM, before the deadline.”
Do not use the definite article of “the” when introducing LEAP Employment Law Conference, In Partnership With SHRM.
Subsequent mentions: Use LEAP 2027 as shorthand throughout the same piece.
Never abbreviate Employment Law Conference as “Employment Law Conf.” or any other variation.
Always capitalize LEAP in all references.
Headlines or email subject lines may use LEAP alone. If used this way, the full conference name must appear in the supporting subhead or body copy.
Do not use LEAP '27 or other abbreviated forms of the year.
Do not use
LEAP 2027
Write the shorthand as LEAP 2027, with a single space between LEAP and the full year.
Do not use LEAP '27 or other abbreviated forms.