Brand Guide for Linkage

For over 35 years, Linkage has empowered organizations to achieve business success by unlocking the full potential of women in the workplace. Our data-driven leadership development programs provide a strategic roadmap for maximizing talent and driving high-performing teams.

LOGO

Guidance on Logo Usage:

Versions with full-color SHRM blocks are for primary use.
Preference is to use the stacked versions with color blocks on top.
Horizontal logo versions with color blocks to the left are okay to use if they are more appropriate in the allotted space.
The all-white and all-black versions are secondary and only for special use cases including one-color printing or extremely dark backgrounds.
PNGs in the RGB folder are for everyday use while other file formats are available if vector formats are needed.
For additional questions, please reach out to brand.team@shrm.org

Download the Zip File

COLOR PALETTE

SHRM Bright Blue

HEX: #0076be
RGB: 0 118 190
CMYK: 90 48 0 0
PMS: 2172

SHRM Medium Blue

HEX: #265d93
RGB: 38 93 147
CMYK: 91 66 18 3
PMS: 7455

SHRM Dark Blue

HEX: #1b3c69
RGB: 27 60 105
CMYK: 99 88 33 21
PMS: 3597

WHITE

RGB: 255, 255, 255
CMYK: 0, 0, 0, 0
PANTONE:
HEX#: ffffff

Warm White

HEX: #f7f1f2
RGB: 247 241 242
CMYK: 2 4 2 0
PMS: 9043 C

Super Dark Blue

HEX: #00093e
RGB: 0 9 62
CMYK: 100 94 38 55
PMS: 282C

Dark Gray

HEX: #5E5E5E
RGB: 94 94 94
CMYK: 62 54 53 25
PMS: COOL GRAY 9C

Black

HEX: #000000
RGB: 0 0 0
CMYK: 100 100 100 100
PMS: BLACK

Orange

HEX: #F58021
RGB: 0 0 0
CMYK: 0 61 99 0
PMS: 716 C

SHRM Linkage Color Swatches

TYPOGRAPHY

https://fonts.adobe.com/fonts/proxima-nova
Arial: System font
Georgia: System font

PHOTOGRAPHY

Team members collaborating and working together

Team members walking in hallway and talking

The Linkage brand uses bright, bold photography that conveys leadership, professionalism, authenticity, teamwork, and inclusion. Use image of diverse groups of business professionals in corporate settings. Imagery should convey collaboration in group meetings, presentations, coaching, etc. Use neutral palettes with pops of color harmonious with the brand color palette. Whenever possible, use photos from Linkage events. Always use licensed stock imagery.

SHRM Linkage Photographs - First Set

SHRM Linkage Photographs - Second Set