Brand Guide for Linkage
For over 35 years, Linkage has empowered organizations to achieve business success by unlocking the full potential of women in the workplace. Our data-driven leadership development programs provide a strategic roadmap for maximizing talent and driving high-performing teams.
LOGO
Guidance on Logo Usage:
Versions with full-color SHRM blocks are for primary use.
Preference is to use the stacked versions with color blocks on top.
Horizontal logo versions with color blocks to the left are okay to use if they are more appropriate in the allotted space.
The all-white and all-black versions are secondary and only for special use cases including one-color printing or extremely dark backgrounds.
PNGs in the RGB folder are for everyday use while other file formats are available if vector formats are needed.
For additional questions, please reach out to brand.team@shrm.org
COLOR PALETTE
SHRM Bright Blue
HEX: #0076be
RGB: 0 118 190
CMYK: 90 48 0 0
PMS: 2172
SHRM Medium Blue
HEX: #265d93
RGB: 38 93 147
CMYK: 91 66 18 3
PMS: 7455
SHRM Dark Blue
HEX: #1b3c69
RGB: 27 60 105
CMYK: 99 88 33 21
PMS: 3597
WHITE
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0
PANTONE:
HEX#: ffffff
Warm White
HEX: #f7f1f2
RGB: 247 241 242
CMYK: 2 4 2 0
PMS: 9043 C
Super Dark Blue
HEX: #00093e
RGB: 0 9 62
CMYK: 100 94 38 55
PMS: 282C
Dark Gray
HEX: #5E5E5E
RGB: 94 94 94
CMYK: 62 54 53 25
PMS: COOL GRAY 9C
Black
HEX: #000000
RGB: 0 0 0
CMYK: 100 100 100 100
PMS: BLACK
Orange
HEX: #F58021
RGB: 0 0 0
CMYK: 0 61 99 0
PMS: 716 C
PHOTOGRAPHY
The Linkage brand uses bright, bold photography that conveys leadership, professionalism, authenticity, teamwork, and inclusion. Use image of diverse groups of business professionals in corporate settings. Imagery should convey collaboration in group meetings, presentations, coaching, etc. Use neutral palettes with pops of color harmonious with the brand color palette. Whenever possible, use photos from Linkage events. Always use licensed stock imagery.
TREATMENT PATTERN
APPLICATIONS
APPLICATIONS - SOCIAL / FACEBOOK / TWITTER / YOUTUBE
APPLICATIONS - PRESENTATIONS
APPLICATIONS - ORANGE ACCENTS