LOGOS
TYPOGRAPHY
COLOR PALETTE
Primary Colors
SHRM DARK BLUE
RGB: 27, 60, 105
CMYK: 99, 83, 33, 21
PANTONE: 534 C
HEX#: 1B3C69
SHRM BRIGHT BLUE
RGB: 0, 118, 190
CMYK: 90, 48, 0, 0
PANTONE: 7461 C
HEX#: 0076BE
LINKAGE PURPLE
RGB: 84, 115, 229
CMYK: 72, 58, 0, 0
PANTONE: 2718 C
HEX#: 5473E5
LINKAGE TEAL
RGB: 0, 184, 176
CMYK: 76, 0, 38, 0
PANTONE: 326 C
HEX#: 00B8B0
Secondary Colors
LINKAGE YELLOW
RGB: 241, 228, 64
CMYK: 8, 3, 87, 0
PANTONE: 108 C
HEX#: F1E440
LINKAGE DEEP TEAL
RGB: 0, 97, 120
CMYK: 100, 19, 0, 53
PANTONE: 315 C
HEX#: 006178
LINKAGE DEEP PURPLE
RGB: 55, 7, 185
CMYK: 89, 91, 0, 0
PANTONE: 267 C
HEX#: 3707B9
LINKAGE CTA PURPLE
RGB: 64, 48, 214
CMYK: 82, 79, 0, 0
PANTONE: 2726 C
HEX#: 4030D6
TEXTURES & PATTERNS
PHOTOGRAPHY
APPLICATIONS
