SHRM Northern California
Better workplaces for a better world starts locally
LOGO
COLORS
High contrast colors are used to highlight the key components within the design
SHRM DARK BLUE
RGB: 27, 60, 105
CMYK: 99, 83, 33, 21
HEX: #1B3C69
SHRM MEDIUM BLUE
RGB: 38, 93, 147
CMYK: 91, 66, 18, 3
HEX: #265D93
SHRM Bright Blue
RGB: 0, 118, 190
CMYK: 90, 48, 0, 0
HEX:# 0076be
CALIFORNIA RED
RGB: 191, 24, 8
CMYK: 17, 100, 100, 9
HEX: #BF1808
CALIFORNIA SAND
RGB: 255, 223, 182
CMYK: 0, 13, 30, 0
HEX: #FFDFB6
WHITE
HEX: #FFFFFF
ADA Color Complaince
Color blocks below show what colors can be used as text colors on top for ADA complaince
TYPOGRAPHY
Proxima Nova and Proxima Nova Extract Condensed.
Thick/Thin combinations.
PHOTOGRAPHY
