LOGO
COLORS
High contrast colors are used to highlight the key components within the design
SHRM DARK BLUE
RGB: 27, 60, 105
CMYK: 99, 83, 33, 21
HEX: #1B3C69
SHRM MEDIUM BLUE
RGB: 38, 93, 147
CMYK: 91, 66, 18, 3
HEX: #265D93
SHRM Bright Blue
RGB: 0, 118, 190
CMYK: 90, 48, 0, 0
HEX:# 0076be
ICE BLUE
RGB: 197, 229, 255
CMYK: 23, 2, 0, 0
HEX: #C5E5FF
COOL GRAY
RGB: 221, 221, 221
CMYK: 12, 9, 9, 10
HEX: #DDDDDD
WHITE
RGB: 221, 221, 221
CMYK: 12, 9, 9, 10
HEX: #FFFFFF
Accent Color
CALIFORNIA RED
RGB: 191, 24, 8
CMYK: 17, 100, 100, 9
HEX: #BF1808
ADA Color Complaince
Color blocks below show what colors can be used as text colors on top for ADA complaince
TYPOGRAPHY
Proxima Nova and Proxima Nova Extract Condensed.
Thick/Thin combinations.
PHOTOGRAPHY
Photos should be used at 30% desaturation
GRAPHIC ELEMENTS/BACKGROUND PATTERN
APPLICATIONS EXAMPLES
