PMQ
ESSENCES
These are human charecteristics guiding the tone and style of the SHRM PMQ product brand.
Authentic
genuine and conscientous
Inspirational
motivating and impactful
Human - Centric
understanding and empathetic
Educational
illuminating and informative
Leading
principle and knowledgable
Bold
agile and engaging
LOGO
COLORS
PRIMARY COLORS
SHRM DARK BLUE
RGB: 27, 60, 105
CMYK: 99, 83, 33, 21
HEX: #1B3C69
SHRM MEDIUM BLUE
RGB: 38, 93, 147
CMYK: 91, 66, 18, 3
HEX: #265D93
SHRM BRIGHT BLUE
RGB: 0, 118, 190
CMYK: 90, 48, 0, 0
HEX:# 0076be
PLUM
RGB: 139, 19, 119
CMYK: 38, 100, 0, 20
HEX: #8b1377
SECONDARY COLORS
DARK PLUM
RGB: 84, 17, 88
CMYK: 63, 100, 36, 34
HEX: #541154
LEMON
RGB: 251, 181, 51
CMYK: 0, 32, 90, 0
HEX: #FBB533
CORAL
RGB: 0, 181, 166
CMYK: 80, 0, 44, 0
HEX: #00B5A6
OLIVE
RGB: 167, 171, 32
CMYK: 14, 0, 95, 30
HEX: #a7ab20
DESIGN ELEMENTS
Q Graphics, dotlines, gradients, ...
ICONS
TYPOGRAPHY
ADS
