SHRM POLITICOS
About SHRM Government Affairs
SHRM pursues nonpartisan public policy efforts and elevates the voice of HR in discussions on policies affecting the world of work through its government affairs efforts. HR professionals sit at the intersection of work, workers, and the workplace, providing SHRM with the unique voice, perspective and technical expertise necessary to successfully advocate for major policy issues.
In Writing
Internally we use "Policy Not Politics" or "PNP" to refer to the brand mark itself. When writing or speaking about the idea behind it, we should use "policy, not politics" in sentence case.
POLICY NOT POLITICS LOGOS
Horizontal Logos
Stacked Logos
COLORS
SHRM DARK BLUE
RGB: 27, 59, 105
CMYK: 74, 44, 0, 59
HEX#: 1B3C69
SHRM MEDIUM BLUE
RGB: 38, 93, 147
CMYK: 74, 37, 0, 42
HEX#: 265D93
SHRM PLUM
RGB: 139, 19, 119
CMYK: 0, 86, 14, 45
HEX#: 8B1377
DARK GREY
RGB: 64, 64, 63
CMYK: 0, 0, 2, 75
HEX#: 40403F
LIGHT GREY
RGB: 158, 160, 161
CMYK: 2, 1, 0, 37
HEX#: 9EA0A1
PHOTOGRAPHY
Notes for using photos from GA events or member gatherings:
- Confirm SHRM has permission to publish and/or rights to use images
- Confirm there is no proprietary information visible in the image
- Photos must be clear and in focus
- Ensure appropriate photo exposure to use in marketing assets; no over or under exposed images
- If cropping or size adjustments are necessary, please ensure edited image is not stretched or distorted
People
Buildings
VISUALS
Visuals - Email Banners
