Logo
Primary Logo
Dark Blue
Medium Blue
Light Blue
White (knockout)
Horizontal Logo
Dark Blue
Medium Blue
Light Blue
White (knockout)
Isolated Logo (No Date or Location)
Dark Blue
Medium Blue
Light Blue
White (knockout)
COLOR PALETTE
Primary Colors
SHRM Dark Blue
RGB: 27, 60, 105
CMYK: 99, 83, 33, 21
PANTONE: 534 C
HEX: #1b3c69
SHRM Medium Blue
RGB: 38, 93, 147
CMYK: 91, 66, 18, 3
PANTONE: 641 C
HEX: #265d93
SHRM Bright Blue
RGB: 0, 118, 190
CMYK: 90, 48, 0, 0
PANTONE: 285 C
HEX: #0076be
Secondary Colors
(Neutral colors for backgrounds only. Not to be used in logo or type)
Powder Blue
RGB: 121, 173, 216
CMYK: 51, 21, 2, 0
HEX: #79ADD8
Light Gray
RGB: 190, 190, 190
CMYK: 26, 20, 21, 0
HEX: #BEBEBE
Accent Colors
Melon
RGB: 242, 106, 66
CMYK: 0, 73, 80, 0
PANTONE: 1645 C
HEX: #F26A42
Lemon
RGB: 251, 181, 51
CMYK: 0,32, 90, 0
PANTONE: 143 C
HEX: #FBB533
Color Shades
PRIMARY COLOR SHADES:
SECONDARY COLOR SHADES:
Typography
Graphical Elements
Circle Logo
The circle element should be slightly cropped off the page, either in the center or in a corner.
The circle graphic can be divorced from the SHRM26 logo and used on its own for background/transparency/texture as a design element.
Pinwheel
The pinwheel should be semi-transparent, serving as a graphic element, and cropped off the page.
Repeating SHRM Blocks
The SHRM blocks should be semi-transparent, serving as a repeating graphic element. This treatment provides texture in application as a supportive brand element.
Repeating SHRM blocks should be used in the primary colors on the current board but may be used in one of the accent colors (melon or lemon) based on the overall design if no other elements already use those accent colors.
Photography
Location images are only for use in registration ad creative.
Location/Destination
Model Shots
Imagery should showcase the people behind progress in the workplace. These portraits of visionary leaders evoke earned authority and respect, quiet strength, and intellectual boldness.
Executive – Karen
Use .jpg images for images that need the full background. Use .png for images of just the model where the background is masked out.
Executive – Stephanie
Use .jpg images for images that need the full background. Use .png for images of just the model where the background is masked out.
Executive – Trish
Use .jpg images for images that need the full background. Use .png for images of just the model where the background is masked out.
Executive – Vincent
Use .jpg images for images that need the full background. Use .png for images of just the model where the background is masked out.
Sr. HR Professional - Jermaine
Use .jpg images for images that need the full background. Use .png for images of just the model where the background is masked out.
Sr. HR Professional - Kerry
Use .jpg images for images that need the full background. Use .png for images of just the model where the background is masked out.
Sr. HR Professional - Noriko
Use .jpg images for images that need the full background. Use .png for images of just the model where the background is masked out.
Sr. HR Professional - Reuben
Use .jpg images for images that need the full background. Use .png for images of just the model where the background is masked out.
Sr. HR Professional - Veronica
Use .jpg images for images that need the full background. Use .png for images of just the model where the background is masked out.
Student/Jr. HR Professional - Ivan
Use .jpg images for images that need the full background. Use .png for images of just the model where the background is masked out.
Student/Jr. HR Professional - Laura
Use .jpg images for images that need the full background. Use .png for images of just the model where the background is masked out.
Student/Jr. HR Professional - Sanchi
Use .jpg images for images that need the full background. Use .png for images of just the model where the background is masked out.
Group Shots
Use .jpg images for images that need the full background. Use .png for images of just the model where the background is masked out.
Examples
Focus words may be used a design element for Event Marketing in instances like "JUST ANNOUNCED" or "[CONTENT TRACK NAME]" or "ON THE MAIN STAGE".
NO SKILLS-BASED words are allowed.
Location Examples
Registration Examples
Speaker Examples
Print Ad Examples
ITERATION THRU SHRM26:
Now thru end of 2025: Add pops of one of the accent colors to new graphic requests.
Starting in 2026: Marketing Assets: Integrate more pops of color thru the event, such as using an accent color instead of the secondary light gray or powder blue (see examples), as long as the primary blue color is still the dominant color. Portraits and images should remain monochrome for Event Marketing.