SHRM Business

As the trusted authority in HR and workplace strategy, SHRM Business empowers organizations with expert-backed insights, cutting-edge tools, and scalable solutions that drive desired outcomes.

Positioning

This brand identity positions SHRM Business as the go-to authority for companies looking to harness HR as a competitive advantage— elevating HR from a functional necessity to a business driver that directly influences innovation, profitability, and long-term success.

Story

Workplaces are evolving at an unprecedented pace. Businesses are facing challenges that demand strategic, people-centric solutions. That’s where SHRM Business comes in. SHRM Business delivers actionable strategies that translate HR expertise into business impact. Because when businesses invest in people, performance follows. And when HR thrives, organizations succeed.

Tone

Insightful and expert-driven. Actionable and results-oriented. Forward-thinking and strategic. Professional, yet engaging. SHRM Business speaks with confidence, clarity, and authority, positioning itself as a strategic partner for business leaders.

Registered Trademark Use (®) Guidelines

SHRM Business is federally registered with the U.S. Patent and Trademark Office. The ® symbol may be used adjacent to the mark to indicate its registered status. Use the ® symbol in a clear but unobtrusive way, such as on key marketing materials, first or most prominent uses on a page, and on the website, so that registration is apparent to third parties. The ® symbol does not need to appear with every instance of the mark, and overuse should be avoided to maintain visual clarity.