SHRM Labs 2024 Update
What is SHRM Labs?
Founded in 2019, SHRM Labs is the innovation lab and venture capital arm of SHRM. It was launched to serve as a conduit bringing together HR and tech innovations to advance work, workers, and the workplace.
Vision, Mission, and Purpose
SHRM Labs elevates HR by staying on the edge of workplace technology innovation to share insights with HR professionals, increase the impact of the HR function on businesses, and push the HR profession to advance work, workers, and workplaces through technology. How?
- It serves as the trusted authority for navigating innovative and impactful workplace tech solutions that advance the HR profession and industry.
- It invests in and partners with workplace tech innovators to gain insights into emerging trends and technologies.
- It continuously engages with our SHRM members to understand and address their evolving workplace tech needs.
Writing out SHRM Labs
When writing out SHRM Labs in text, SHRM should be in all caps and Labs should have an uppercase "L" followed by lowercase "abs”.
LOGOS
SHRM Labs WTA Logo
TYPOGRAPHY
Proxima Nova is a sans-serif typeface that mixes a versatile contrast with classical proportions. Proxima Nova emphasizes a modern and efficient style that conveys an approachable presence and is easy to read at any size. Four weights are used, including light, regular, medium, and bold, as well as matching italics.
COLOR PALETTE
SHRM Dark Blue
HEX: #1b3c69
RGB: 27 60 105
CMYK: 99 88 33 21
PMS: 3597
SHRM Medium Blue
HEX: #265d93
RGB: 38 93 147
CMYK: 91 66 18 3
PMS: 7455
SHRM Bright Blue
HEX: #0076be
RGB: 0 118 190
CMYK: 90 48 0 0
PMS: 2172
WHITE
HEX: #ffffff
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0
PANTONE:
Pine
HEX: #008172
CMYK: 100 / 0 / 55 / 30
RGB: 0 / 129 / 114
Seafoam
HEX: #80D8B0
CMYK: 39 / 0 / 36 / 0
RGB: 128 / 216 / 176
BRANDED ELEMENT
PHOTOGRAPHY
VISUAL EXAMPLES
