LOGO
Use event logos with dates and location as the primary logo for all event promotion.
Use event logos without dates for onsite materials and marketing pieces that include additional text or event details.
COLOR PALETTE
Primary Colors
SHRM DARK BLUE
RGB: 27, 60, 105
CMYK: 99, 82, 33, 60
HEX#: 1B3C69
SHRM POWDER BLUE
RGB: 121, 173, 216
CMYK: 52, 21, 2, 0
HEX#: 79ADD8
SHRM ICE BLUE
RGB: 197, 229, 255
CMYK: 20, 2, 0, 0
HEX#: C5E5FF
Secondary Colors
SUPER DARK BLUE
RGB: 0, 9, 62
CMYK: 100, 94, 38, 55
HEX: #00093E
SHRM MEDIUM BLUE
RGB: 38, 93, 147
CMYK: 91, 66, 18, 3
HEX: #265D93
SHRM LIGHT BLUE
RGB: 0, 118, 190
CMYK: 87, 49, 0, 0
HEX: #0076BE
FRESH SPRING GRASS
RGB: 212, 217, 62
CMYK: 20, 3, 92, 0
HEX#: D4D93E
SNOW CAPPED MOUNTAIN
RGB: 251, 247, 240
CMYK: 1, 2, 4, 0
HEX#: FBF7F0
TYPOGRAPHY
ELEMENTS & TEXTURES
APPLICATIONS
