LOGO
Tharseo Primary Logos
Use the primary Tharseo logo (vertical or horizontal) as the first brand mark when introducing the series. When space allows, prioritize the version with tagline to enhance clarity of Tharseo meaning.
Tharseo Event-Specific Logos
Tharseo event-specific logos may be used for targeted communications, content, and creative associated with a specific event type.
TYPOGRAPHY
For internal use, default to Arial if brand fonts are unavailable.
COLOR PALETTE
Primary
SHRM DARK BLUE
HEX#: 1B3C69
RGB: 27, 60, 105
CMYK: 99, 88, 33, 21
SHRM BRIGHT BLUE
HEX#: 0076BE
RGB: 0, 118, 190
CMYK: 90, 48, 0, 0
ICE BLUE
HEX#: C5E5FF
RGB: 197, 229, 255
CMYK: 23, 2, 0, 0
Secondary
SHRM MEDIUM BLUE
HEX#: 265D93
RGB: 38, 93, 147
CMYK: 91, 66, 18, 3
SUPER DARK BLUE
HEX#: 00093E
RGB: 0, 9, 62
CMYK: 100, 94, 38, 55
Neutrals
WHITE
HEX#: FFFFFF
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0
PANTONE: White C
BLACK
HEX#: 000000
RGB: 0, 0, 0
CMYK: 75, 68, 67, 90
PANTONE: Black C
GRAPHIC ELEMENTS
PHOTOGRAPHY
APPLICATIONS
Onsite Branding: Summit and Exchange
For use onsite at Tharseo Summit and Tharseo Exchange as well as any other Tharseo activations aside from the awards event. Event-specific logo lockups available for download under “Logos” section.
Primary
SHRM DARK BLUE
HEX#: 1B3C69
RGB: 27, 60, 105
CMYK: 99, 88, 33, 21
SHRM BRIGHT BLUE
HEX#: 0076BE
RGB: 0, 118, 190
CMYK: 90, 48, 0, 0
ICE BLUE
HEX#: C5E5FF
RGB: 197, 229, 255
CMYK: 23, 2, 0, 0
Secondary
SUPER DARK BLUE
HEX#: 00093E
RGB: 0, 9, 62
CMYK: 100, 94, 38, 55
FOREST GREEN
HEX#: 005200
RGB: 0, 82, 0
CMYK: 84, 41, 100, 42
OLIVE
HEX#: C0C526
RGB: 192, 197, 38
CMYK: 29, 11, 100, 0
LIGHT GREEN
HEX#: E7F2C7
RGB: 231, 242, 199
CMYK: 10, 0, 27, 0
Neutrals
WHITE
HEX#: FFFFFF
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0
PANTONE: White C
BLACK
HEX#: 000000
RGB: 0, 0, 0
CMYK: 75, 68, 67, 90
PANTONE: Black C
Onsite Branding: Tharseo Awards
For Tharseo Awards specifically please follow these modified onsite brand guidelines. Colors and typography should still follow the normal onsite branding. Awards-specific logo lockups available for download under “Logos” section.
