LOGO
COLORS
Primary Colors
SHRM DARK BLUE
CMYK: 99, 83, 33, 21
RGB: 27, 60, 105
HEX: #1B3C69
PANTONE: 534 C
SHRM MEDIUM BLUE
CMYK: 91, 66, 18, 3
RGB: 38, 93, 147
HEX: #265D93
PANTONE: 641 C
SHRM BRIGHT BLUE
CMYK: 90, 48, 0, 0
RGB: 0, 118, 190
HEX: #0076BE
PANTONE: 285 C
Secondary Colors
Super Dark Blue
CMYK: 100, 94, 38, 55
RGB: 0, 9, 62
PANTONE: 282 C
HEX: #00093E
Powder Blue
CMYK: 51, 21, 2, 0
RGB: 212, 173, 216
PANTONE: 542 C
HEX: #79ADD8
Ice Blue
CMYK: 23, 2, 0, 0
RGB: 197, 229, 225
PANTONE: 290 C
HEX: #C5E5FF
Royal Blue
CMYK: 91, 84, 0, 0
RGB: 61, 49, 205
PANTONE: 2369 C
HEX: #4030D6
TYPOGRAPHY
DESTINATION PHOTOGRAPHY
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