SHRM India Professional Development Program: Instructional Design

Chennai | June 19 - 20, 2017

By Punam Medh

Learning is not what it used to be. Tugging to break free from classrooms, it can now be seen backslapping with new media and gamification; exploring concepts of flipped classrooms and micro-learning; while going steady with the old and faithful e-learning. The one thing about learning that is unchanging however, is its need to be designed. Wherever it goes, whatever it becomes, to be effective, it must have design by its side, always.

Instructional Design - Communication & Effectiveness is a 2-day classroom program that aims at imparting five core Instructional Design (ID) skills to participants; determining learning needs, defining measurable learning outcomes, devising teaching methods, planning for content development and planning for evaluation of learning effectiveness. These core skills constitute the basic framework of ID that can help you design and manage learning regardless of the media. To ensure an effective skill transfer to the workplace, this program also provides a host of Job Aids, a comprehensive course book that serves as a go-to reference material long after the workshop.

Learning Outcomes

    At the end of the two day program, you will be able to:

    1. Use the given templates and Job Aids to write a comprehensive learning design document for the creation of an engaging learning intervention that balances both individual learning needs and workplace requirements
    2. Identify concrete steps to be taken during the design phase to measure the learning effectiveness of a given learning intervention.

Who should attend?

  • Instructional Design - Communication & Effectiveness is for L&D professionals who have 2-3 years of experience or more in facilitation, training management, teaching, content development and e-learning design - who are looking for a systematic process-based approach to their work.
  • Learning professionals who manage a team of vendors for design quality, will also find this program valuable.

TypeMemberBecome a Member*Non Member
Early Bird
Till 31 May, 2017
INR 19,400INR 23,400INR 23,900
Regular From 1 June, 2017
INR 20,500INR 24,500INR 24,900
Taxes extra as applicable. | *Includes SHRM Global Internet Membership

Group Discounts Applicable
5+ Participants - 8%10+ Participants - 12%20+ Participants - 15%

About the Speaker

Punam Medh

Punam Medh is a specialist in Instructional Design – a niche discipline that uses principles of cognition to enhance teaching and learning. She has more than 25 years of experience in Consulting, eLearning Design and ID Competency Development. Punam has worked for over 30 client organizations spanning manufacturing, BFSI, IT and eLearning sectors. Her core experience is in Consulting and eLearning design. At present, Punam manages her own ID Consulting firm – iDesign Skills which she established in 2003.

 Through her consulting expertise she has designed frameworks and models for Learning Evaluation, Learning Process Maturity, Accelerated Expertise, to name a few.

 She is the recipient of the prestigious Brandon Hall Award for Custom E-learning (Silver) in 2012, for a project 'Difficult Conversations – Stories from the Field' which uses online vertical comics or graphic novels as a strategy to teach the art of difficult conversations. She has also received the National Human Resources Development Network's (NHRDN) Innovation in Learning Award (Chennai) in 2015 for the design and development of a podcast based sales curriculum to be delivered on the mobile learning platform.

 She has conducted Instructional Design and eLearning workshops for over 2500 learning and development professionals.

 Punam is a visiting faculty and serves as an external evaluator for the M.Des (Master in Design) course at IDC (Industrial Design Centre) at IIT Mumbai. She writes for international publications, speaks and does webinars for organizations like ATD (formerly ASTD).

 Her most recent publication A Job Aid for Effective Learning: The ID Ready Reckoner, for the journal 'Performance Improvement' has been ranked the highest in that category of contributions – ranked 12th among 123 articles is available here:

 Her paper Heuristic Evaluation of E-learning Products: Extended Garett's Model of User Experience' co-authored with Dr. Anirudha Joshi is available here:  

 Punam is a TEDx Youth speaker. This talk was held in Mumbai in Nov 2014. The talk is available here:

For more information:
SHRM India | Email: | Phone: 1800-103-2198 (Toll Free)

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